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Archive for the AdWords Category

Problems With Google Forwarding Numbers?

Have you been having problems lately accruing phone impressions for Google forwarding numbers call extensions? Worse yet, have you lost Google forwarding numbers phone impressions from adgroups which had previously accrued phone impressions, and generated phone calls? Let’s look at a couple of examples. Here are some phone impression stats for the first eleven days of July, from four adgroups in a single campaign:     Here are those same adgroups in the same order for the previous 30 days:   All the adgroups are over the minimum click threshold, yet for some reason phone impressions for Google forwarding numbers […]

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What is the difference between conversions 1 per click and many per click?

What is the difference between conversions 1 per click and many per click?

What is the difference between conversions 1 per click and many per click? Seems like a simple question right? So why can’t you ever get a straight answer out of anyone who’s supposed to “know”? The truth is that it all depends on circumstances. Often the “right” answers to AdWords questions in theory, are in fact, the “wrong” answers in practice. Regardless of the theory, what is the practical difference between conversions 1 per click and many per click? First of all, let’s start with the official Google help documentation on the subject. The section which is most critical in […]

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How Does CPA Bidding Really Work?

Have you ever been lying in bed awake at night, unable to sleep because your mind is uncontrollably active, pondering the mysteries of the universe? Why are we here, are we alone, what is the meaning of life? Or, perhaps it’s not the mysteries of the universe that occupy your mind. Perhaps it’s something that should be a simple concept to understand, but for some reason is not. Have you, like me ever lied awake at night wondering – How does CPA bidding really work? If you could ask a Google engineer, I’m sure they could tell you exactly how […]

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Optimize for Many Per Click Conversions

A new feature was quietly added to AdWords recently, the ability to choose to optimize for many per click conversions when using CPA bidding. Previously you only had the option to use 1-per click conversion bidding for CPA campaigns. This is a fantastic improvement for conversion enhanced bidding campaigns. Unfortunately Google has been pretty quiet about it. I on the other hand, am ecstatic to shout the praises of optimize for many per click conversions at the top of my lungs, from the highest mountain top. 🙂 Previously, if you had multiple conversion events you had to try and compare […]

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Mobile Preference For Call Extensions

If you are using call extensions with AdWords Enhanced campaigns, you may want to think twice about selecting the mobile preference for call extensions. When you select the mobile device preference for any ad extensions, those extensions will only show on mobile devices. You will not accrue any PC impressions for those extensions. If you are using Google voice call extensions, take a look at your campaign click type segment splits. Do you receive manually dialed phone calls? Why risk losing those manually dialed calls by selecting this preference? The possible “benefit” of selecting a mobile preference for call extensions […]

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Click To Call Only AdWords Enhanced Display Campaigns

Click to call only for search campaigns is a thing of the past now with AdWords Enhanced Campaigns. However, due to the targeting options (as of this point) still available for enhanced display campaigns, you may still be able to create click to call only AdWords enhanced display campaigns. Here are some things you can try, if you are interested in running your own experiment: First of all, follow these instructions to create a mobile app targeted campaign. Call extensions are eligible to show with display ads on mobile apps only. So if creating  click to call only AdWords enhanced […]

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What I Really Learned Writing About AdWords Enhanced Campaigns

As I have been writing about AdWords Enhanced Campaigns I have learned about a lot more than just the topic at hand. By using the tools of AdWords, analytics, and SEO plugins for Word Press (Yoast SEO Plugin), I have seen great improvements in the overall engagement with the website. Here is an outline of the strategy and tools I have used to help accomplish our engagement goals. 1. You have to begin somewhere. Perhaps an opening post introducing the concept of the topic. Then link to some resources you use to gain information on the topic yourself.  It may […]

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Mobile Only AdWords Enhanced Display Campaigns

As you probably know by now with AdWords Enhanced Campaigns there is no guaranteed way to create a mobile only (specifically call only) search campaign. However, for AdWords Enhanced Display Campaigns there are currently still some device segmentation options available. So the question is – Can you create a mobile only display campaign? First of all, in your settings tab you should see a link to expand the device targeting options. The device models options for Apple products haven’t changed from the options for legacy campaigns. You can easily select which models you want to show your ads on. However, […]

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AdWords Enhanced Campaigns Month 1:

Well it’s been about a month now since we first got access to enhanced campaigns. So, what have we learned in that time? Has Google relaxed it’s draconian anti-device segmentation position? Are call only, or mobile only campaigns somehow possible now – Has anyone come up with a surefire effective strategy for such campaigns? Nope. There has however been a steady stream of information coming out about enhanced campaigns. Some of it has been good, some of it… not so much. Let’s go over some of what we have learned about enhanced campaigns, and some of the problems which still […]

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Can You Create A Call Only Enhanced Campaign?

Is it possible to create a Call Only Enhanced Campaign? No, but there are some steps you can take to try and mitigate PC clicks, and maximize phone calls. 1. First things first. You can bid up to 300% more for mobile devices. So when you create your campaign, set your adgroup bid at $.01 just to get the campaign built. Then raise your mobile bid adjustment +300%. 2. Now if you have an ad schedule (is there someone available to answer the phone 24/7?), set your ad schedule. Note: You can raise your bids by 900% for ad scheduling, […]

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