The most important thing to look for in an AdWords certified partner is above all honesty. An honest professional will take the time to discuss your business, and your advertising goals. They should create comprehensive reports, communicate directly with clients, and always be flexible in their approach. Ultimately, "best practices" are…
Now that we have had a week to look at the new calls from ads conversions data, what more have we learned? First of all, let's take a look at some more call reporting metrics data (We like more data, right?), and see if we can now make sense out of…
What is the best way to use AdWords geographic targeting, when you have multiple businesses in the same geographic area? If you are a regular reader you already know the answer - It depends! :) The biggest factor being the nature of the business itself. Let's take a look at a…
It couldn't be easier to create a simple AdWords marketing plan. Unfortunately, all too often we get bogged down in trying to use estimation tools to create a "perfect" account, before any campaign ever goes live. Doing your homework and trying to come up with some basis for advertising costs…
What You Need To Know About AdWords Phone Calls The AdWords phone calls column and received calls data for Google call forwarding call extensions has changed recently. Previously, any connected calls over 30 seconds were reported as received calls in the dimensions tab, and phone calls in the campaign and…
Google announced automatic authorship attribution for WordPress sites (and a limited number of other beta platforms) today. This could be one of the biggest and best new things to come from Google since Call Metrics. However, it seems too good to be true. It has never been simple, or easy…
If you do not use the AdWords search query report on a daily basis, you don't know what you're missing. Literally, you have no idea. Remember, when it comes to AdWords unless you are using exact match only keywords, and opt out of matching to close variants in your campaign…
A new feature was quietly added to AdWords recently, the ability to choose to optimize for many per click conversions when using CPA bidding. Previously you only had the option to use 1-per click conversion bidding for CPA campaigns. This is a fantastic improvement for conversion enhanced bidding campaigns. Unfortunately…
Shh... Don't tell anybody, but I have found the secret to improving AdWords quality score. As a thank you for stopping by the website and taking a look, I'll share it with you! So, what's the big secret? The Quality Score Myth: I know you've heard it all before -…
With the continued increases in mobile device (smart phone) sales, it's more important now than ever to have a different strategy in place when targeting mobile devices. The approach to mobile advertising cannot simply be just to duplicate your PC/tablet campaigns, and assign different bids. Competition is ever increasing, as…
