How do you know how many phone calls you got from AdWords? By analyzing the tracked mobile calls segment. Here's how I went about that analysis: In the comments section of my last post on the new click type segment, someone asked me: "Do you have any data to show…
With the continued increases in mobile device (smart phone) sales, it's more important now than ever to have a different strategy in place when targeting mobile devices. The approach to mobile advertising cannot simply be just to duplicate your PC/tablet campaigns, and assign different bids. Competition is ever increasing, as…
Google recently came out with a new campaign type for the display network, mobile app targeted campaigns. With mobile device sales set to outpace PC sales by 2015, it's important not to wait until it's too late to get ahead of the mobile device curve. Before last Christmas tablet sales…
Aha! At last we can finally answer the question, why doesn't the click type segment reported mobile click to call clicks match up to the dimensions tab reported received calls. It has been such an issue of confusion and frustration for so long, and we were all left to assume…
AdWords Call Extensions are now eligible to be shown for mobile app ads. Since mobile apps are part of the Google Display Network, this marks the first time that phone calls can be generated from a display network targeted campaign. So make sure that any display campaigns opted into mobile…
I recently had a very interesting conversation with Tommy Sands of Philly Marketing Labs, (who is an AdWords Community Top Contributor), as to what does or does not constitute a violation of AdWords double serving ads policy. A user cited a specific example that I would like to expand upon…
If you measure the effectiveness of your AdWords advertising by tracking conversions, max CPA bidding is well worth experimenting with. Here a just a few of the reasons why: 1. Increased conversions, and reduced cost per conversion. Unlike automated bidding to optimize for clicks, max CPA bidding focuses on achieving…
I am not one to believe that quality score is all there is to life, let alone AdWords. I have made my opinions on the matter known before, but something peculiar has happened recently that gives me pause. For several accounts which I have kept AdWords quality score logs for…
How many stages are in the buying/purchase cycle - Three, seven, 975? You can make it as easy or as complicated as you want, but I like to think of the purchase funnel in four simple easy steps. 1. Awareness 2. Interest 3. Engagement 4. Conversion / Sale 1. Awareness:…
So you've gone through the process of setting up call extensions for AdWords using Google call forwarding numbers, and now you want to know how many calls AdWords generated. When it comes to trying to figure out all this AdWords call stuff, what do these statistics mean? Well, that all…
