How many stages are in the buying/purchase cycle - Three, seven, 975? You can make it as easy or as complicated as you want, but I like to think of the purchase funnel in four simple easy steps. 1. Awareness 2. Interest 3. Engagement 4. Conversion / Sale 1. Awareness:…
If you already have the Google Analytics tracking code installed on your site, before you assume what works for AdWords will work for AdCenter, take a look at the organic Bing data. Google Analytics may no longer report organic search term queries for Google search, but it does for Bing!…
The combined Bing/Yahoo organic traffic is not even close to the Google traffic numbers, only 17%. The initial engagement metrics are a little better for Bing/Yahoo than Google, however the goal completion numbers present are far greater contrast.
There are arguments for and against paying for advertising on keyword search terms that you already rank organically for. We are in the pro "branding" camp here at TCC.
What to do with an empty Forum? Sing the above lyric to the tune of "what to do with a Drunken Sailor", something like that. Here's the deal. I have agreed to help energize the SEMpdx Support Forums. Energize and sculpt I should say. It is a virtual blank slate…
