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AdWords / Tom Hale Jr

A Tale of Two Senators.

Last January when Congress was debating the SOPA/PIPA bills, I like many of you, contacted my representatives in both the house and senate.

1 Comment
March 16, 2012
AdWords / AdWords for Small Business / AdWords Strategy / Tom Hale Jr

The Queen’s Speech Vs. Colonial Dialects.

It takes time to build a new audience in a new language, but with all the tools at your disposal, it's easier now than ever before.

0 Comments
March 10, 2012
AdCenter / Bing Ads / AdWords / Bing Ads Basics / Tom Hale Jr

What is the difference between AdWords and AdCenter?

The combined Bing/Yahoo organic traffic is not even close to the Google traffic numbers, only 17%. The initial engagement metrics are a little better for Bing/Yahoo than Google, however the goal completion numbers present are far greater contrast.

4 Comments
February 29, 2012
AdWords / AdWords Strategy / Tom Hale Jr

I already see my company on Google, why advertise?

There are arguments for and against paying for advertising on keyword search terms that you already rank organically for. We are in the pro "branding" camp here at TCC.

0 Comments
February 26, 2012
AdWords / Tom Hale Jr

The New AdWords Community

You can now +1 posts that you found exceptionally helpful, improving the visibility of those responses through personalized Google search.

0 Comments
February 26, 2012
AdWords / AdWords Basics / Tom Hale Jr

The Most Important Daily AdWords Metric:

You know advertising with AdWords can have a great benefit, but unlimited money is not a luxury many of us have.

0 Comments
January 26, 2012
AdWords / AdWords Call Extensions / Tom Hale Jr

Google AdWords Click To Call Only Feature

There is one over-riding requirement to use the click-to-call feature - Having a phone number, that you want customers to call. :)

9 Comments
January 24, 2012
AdWords Basics / Tom Hale Jr

Why can’t I see my ad?

If it was not profitable for you to see a certain ad, for a a certain keyword, for the amount of money it costs to do so, in a certain area, would you still want to?

0 Comments
September 22, 2011
Read more about the article How Does Google AdWords Work?
AdWords Basics / Tom Hale Jr

How Does Google AdWords Work?

AdWords is Google's Pay Per Click advertising program. It allows you to display ads on the Google search engine results pages, and the Google Display Network.

2 Comments
September 21, 2011
AdWords Call Extensions / Tom Hale Jr

Understanding AdWords Call Extensions.

How do you make sense of all this call extension stuff? Where do you even start? Perhaps, the first thing to consider is whether or not call extensions are right for your business.

3 Comments
September 16, 2011
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  • Home
  • Services
    • Account Management for Agencies
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    • Google Ads Consulting
  • About Us
    • Tom Hale – Resume
    • Tom Hale Jr. – Resume
  • Blog
    • AdWords
      • AdWords Basics
      • AdWords for Small Business
      • AdWords Quality Score
      • AdWords Call Extensions
      • AdWords Strategy
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      • Bing Ads Basics
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