Aha! At last we can finally answer the question, why doesn't the click type segment reported mobile click to call clicks match up to the dimensions tab reported received calls. It has been such an issue of confusion and frustration for so long, and we were all left to assume…
AdWords Call Extensions are now eligible to be shown for mobile app ads. Since mobile apps are part of the Google Display Network, this marks the first time that phone calls can be generated from a display network targeted campaign. So make sure that any display campaigns opted into mobile…
So you've gone through the process of setting up call extensions for AdWords using Google call forwarding numbers, and now you want to know how many calls AdWords generated. When it comes to trying to figure out all this AdWords call stuff, what do these statistics mean? Well, that all…
If you are currently using AdWords call extensions with a using a Google forwarding number be careful - If you enabled automatic bidding and call extensions, you will not accrue any phone impressions! For several of our clients, a phone call to their business is the ultimate goal of their…
Maybe you don't know exactly which campaigns, adgroups, keywords, and ads generate the most phone calls, but...
There is one over-riding requirement to use the click-to-call feature - Having a phone number, that you want customers to call. :)
How do you make sense of all this call extension stuff? Where do you even start? Perhaps, the first thing to consider is whether or not call extensions are right for your business.
So far, this Google generated case study is all we have come across - more to come from us and others I am sure.
That is why I am so excited about AdWords Call Metrics. The current version of the product is not a full blown call metrics system, but it is a big step.
