There are many possible reasons why this could happen, but let's just focus on the simplest, easiest one to resolve, which also seems to be one of the most common. Do you have a privacy policy on your site? I'm not talking about a legal disclaimer that complies with the…
What is the single most valuable and effective AdWords keyword research tool? You may think the keyword tool is all you will ever need. I would encourage you to think again. There is no single AdWords keyword research tool as effective as the Search Terms Report. Has the Google algorithm…
The short answer is - Who knows? I believe, the real question should be - Why is quality score of so much more concern to small business advertisers than the return on ad spend from your PPC marketing channels? I can't help but lay the majority of blame at the…
If you already have the Google Analytics tracking code installed on your site, before you assume what works for AdWords will work for AdCenter, take a look at the organic Bing data. Google Analytics may no longer report organic search term queries for Google search, but it does for Bing!…
Maybe you don't know exactly which campaigns, adgroups, keywords, and ads generate the most phone calls, but...
Last January when Congress was debating the SOPA/PIPA bills, I like many of you, contacted my representatives in both the house and senate.
It takes time to build a new audience in a new language, but with all the tools at your disposal, it's easier now than ever before.
The combined Bing/Yahoo organic traffic is not even close to the Google traffic numbers, only 17%. The initial engagement metrics are a little better for Bing/Yahoo than Google, however the goal completion numbers present are far greater contrast.
There are arguments for and against paying for advertising on keyword search terms that you already rank organically for. We are in the pro "branding" camp here at TCC.
You can now +1 posts that you found exceptionally helpful, improving the visibility of those responses through personalized Google search.
