Expanded Text Ads is the biggest game changer to AdWords since the program rolled out. Other updates have forced changes over the years, but many of those updates have been rolled back over time. When it comes to expanded text ads, the change is so big, there is no going back.…
Device bid adjustments are once again available for all AdWords campaigns! Ever since Google removed device bid adjustments advertisers have been forced to treat all devices as if they were equal. Smart advertisers know this is not the case. What does the return of device bid adjustments mean for AdWords advertisers?…
Have you ever been contacted by an advertising agency trying to sell you "Paid Search" as part of an advertising package? If so, then they have undoubtedly tried to sell you on several other products as well. In an attempt to convince you that Google AdWords cannot provide you with…
Google AdWords is Google's online advertising program that allows you to place ads on the Google search and Display networks. Each advertiser creates, and owns their own AdWords Account. There are several levels to each AdWords account, an AdWords campaign is the "top level" of your AdWords Account. Account Campaign Adgroups Targeting…
Google Call forwarding call extensions and call conversions are one of the greatest innovations since the inception of AdWords. Previously the only way for a small business to track calls generated from online advertising was through expensive third party software. With the addition of free call forwarding numbers and call…
The most important thing to look for in an AdWords certified partner is above all honesty. An honest professional will take the time to discuss your business, and your advertising goals. They should create comprehensive reports, communicate directly with clients, and always be flexible in their approach. Ultimately, "best practices" are…
You've heard about the cloud based file sharing program Dropbox already. So how do you install it and begin sharing your photos and videos with friends, family members, and colleagues? It's simple, just follow these steps! Sign Up For Dropbox: Go the the Dropbox homepage and sign in to create your account.…
Here at Thomas Creek Concepts our goal is to profitably manage our clients Pay Per Click advertising campaigns, and help them grow their businesses over time. Although we are AdWords specialists, the return from Bing Ads advertising continues to improve. No longer is Bing advertising a luxury for those larger…
If you already have a Google Analytics account, why use Bing Ads conversion tracking? To track conversions directly in the Bing Ads interface of course! Since we are AdWords specialists by trade, most of our experience is from that perspective. Bing Ads conversion tracking code is a bit different from…
An AdWords account audit can mean different things depending on who is doing the auditing, and the size of the account to be audited. There are certainly more than ten items we will review when conducting an initial AdWords account audit. However, in the interest of clarifying our process, here…
