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Archive for the Tom Hale Jr Category

What I Really Learned Writing About AdWords Enhanced Campaigns

As I have been writing about AdWords Enhanced Campaigns I have learned about a lot more than just the topic at hand. By using the tools of AdWords, analytics, and SEO plugins for Word Press (Yoast SEO Plugin), I have seen great improvements in the overall engagement with the website. Here is an outline of the strategy and tools I have used to help accomplish our engagement goals. 1. You have to begin somewhere. Perhaps an opening post introducing the concept of the topic. Then link to some resources you use to gain information on the topic yourself.  It may […]

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Mobile Only AdWords Enhanced Display Campaigns

As you probably know by now with AdWords Enhanced Campaigns there is no guaranteed way to create a mobile only (specifically call only) search campaign. However, for AdWords Enhanced Display Campaigns there are currently still some device segmentation options available. So the question is – Can you create a mobile only display campaign? First of all, in your settings tab you should see a link to expand the device targeting options. The device models options for Apple products haven’t changed from the options for legacy campaigns. You can easily select which models you want to show your ads on. However, […]

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AdWords Enhanced Campaigns Month 1:

Well it’s been about a month now since we first got access to enhanced campaigns. So, what have we learned in that time? Has Google relaxed it’s draconian anti-device segmentation position? Are call only, or mobile only campaigns somehow possible now – Has anyone come up with a surefire effective strategy for such campaigns? Nope. There has however been a steady stream of information coming out about enhanced campaigns. Some of it has been good, some of it… not so much. Let’s go over some of what we have learned about enhanced campaigns, and some of the problems which still […]

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Can You Create A Call Only Enhanced Campaign?

Is it possible to create a Call Only Enhanced Campaign? No, but there are some steps you can take to try and mitigate PC clicks, and maximize phone calls. 1. First things first. You can bid up to 300% more for mobile devices. So when you create your campaign, set your adgroup bid at $.01 just to get the campaign built. Then raise your mobile bid adjustment +300%. 2. Now if you have an ad schedule (is there someone available to answer the phone 24/7?), set your ad schedule. Note: You can raise your bids by 900% for ad scheduling, […]

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AdWords Enhanced Campaigns Week 1

Now that we have had AdWords enhanced campaigns for a week now, we have been able to learn – Not much… At least, not much more than was known for certain after day 1. There is still no way to create a mobile call only campaign. There have been several theories as to how to do this, but so far, when implemented none work in comparison to legacy click-to-call only campaigns. You can try to use the tools available to emphasize mobile targeting and phone calls, but you still have to incur desktop/tablet clicks and costs. Unfortunately there’s just no […]

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How To Improve Your Quality Score From 1 To 10

Shh… Don’t tell anybody, but I have found the secret to improving AdWords quality score. As a thank you for stopping by the website and taking a look, I’ll share it with you! So, what’s the big secret? The Quality Score Myth: I know you’ve heard it all before – Quality score is all there is to AdWords. If you don’t have a quality score of X then your advertising is not working. And, of course if you pay someone enough money they will “guarantee” you a quality score of 10 for every keyword in your account! Then your AdWords […]

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Enhanced AdWords Campaigns: Day 1

Ugh… After the first day, and the first experiment with enhanced AdWords campaigns, I am not buying the sales pitch. There’s no other way to put it – Device segmentation is a thing of the past. Period. I can’t help but wonder, what are we going to lose next? What I just can’t figure out, is why. Why? Regardless of why, and without wasting any more time and effort trying to figure the angle, let’s just start with what we now know for sure. What have we lost, and what have we gained. Lost: Device Segmentation – With enhanced campaigns, […]

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New AdWords Enhanced Campaigns Are Coming Soon.

Google has just announced that AdWords enhanced campaigns are coming soon. Over the next few weeks Google will begin rolling out beta tests of AdWords enhanced campaigns to some advertisers, and will apparently be available to all in “mid” 2013. So far we don’t yet have access to a beta test, so we will keep you posted as soon as we do. When is mid 2013 – Don’t know. Perhaps June(?), perhaps it could get pushed back to late 2013 or later? We’ll see. With any big change like this we have to remain flexible and vigilant. Keep an eye […]

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Creating a Call Only AdWords Campaign

Since I first wrote about Click-to-Call only a year ago, my opinions on the matter have changed. As is often the case in life, the more you learn the more you question your previous assumptions. Since that time, it seems as though there may very well be more con’s than pro’s, when it comes to trying to create a call only campaign. This may be an option that you still want to experiment with, but as you do – Keep these things in mind: What are the Pro’s and Con’s of creating a call only AdWords campaign? More Phone Calls […]

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What Does “Certified Google AdWords Specialist” Really Mean?

There are many different types of marketing professionals, who specialize in many different fields. Some specialize in television, radio, print advertising, or digital marketing. Some don’t specialize in any one particular field and offer services through many different mediums. Some of those professionals are AdWords Certified Partners (as we are), and some of those certified partners specialize in AdWords advertising specifically (hey, that’s us again!). A Google AdWords Certified Partner will have a click-able badge (like on the right) to verify their partner status. Becoming a Certified Partner is fairly easy, if of course you have some experience with, and […]

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