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Archive for the Tom Hale Jr Category

Bing Ads Call Extensions

Bing Ads Call Extensions

New Bing Ads Call Extensions Features Bing Ads now offer call extensions with call tracking to all advertisers. You can find your call extensions by clicking on the ad extensions tab, then clicking call extensions: The documentation for Bing Ads call extensions is still virtually non-existent. However, many of the same principles as AdWords call extensions still apply.  (Bing Ads continues to try and be 100% compatible with AdWords, so you can easily import your AdWords campaigns.)   What Does This All Mean? If you are a regular reader (Thank You!), then by now you know we like to parse […]

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Google Automatic Authorship For WordPress

Google Automatic Authorship For WordPress

Google announced automatic authorship attribution for WordPress sites (and a limited number of other beta platforms) today. This could be one of the biggest and best new things to come from Google since Call Metrics. However, it seems too good to be true. It has never been simple, or easy to sort out Google’s authorship attribution. Between author or publisher tagging and linking the whole thing has been quite a mess for some time. So, is it really that easy, and does it really work? Automatic Authorship Attribution From The Google+ Developers Blog “Starting today we’re integrating Google+ Sign-In with […]

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The AdWords Search Query Report

If you do not use the AdWords search query report on a daily basis, you don’t know what you’re missing. Literally, you have no idea. Remember, when it comes to AdWords unless you are using exact match only keywords, and opt out of matching to close variants in your campaign settings, without the AdWords search query report you can never know for sure what search term the user actually entered into the Google machine that triggered your ad to show. You may be thinking “But, my keywords are working, why should I care about the search query report?” Here’s three […]

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Example of Enhanced Sitelinks

So, I finally found an example of enhanced sitelinks, and I’m kind of upset… You see, I have had enhanced sitelinks disapproved in other accounts, with no description of why. I did stumble across a line in one of the Google Docs that – “The link text for each link must be 35 characters or fewer in legacy campaigns and 25 characters or fewer in enhanced campaigns.” So, I reduced the enhanced sitelinks characters for some of the disapproved one’s, and bam – They were back up and running. Yet, here I have a case where enhanced sitelinks with more […]

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What is the difference between conversions 1 per click and many per click?

What is the difference between conversions 1 per click and many per click?

What is the difference between conversions 1 per click and many per click? Seems like a simple question right? So why can’t you ever get a straight answer out of anyone who’s supposed to “know”? The truth is that it all depends on circumstances. Often the “right” answers to AdWords questions in theory, are in fact, the “wrong” answers in practice. Regardless of the theory, what is the practical difference between conversions 1 per click and many per click? First of all, let’s start with the official Google help documentation on the subject. The section which is most critical in […]

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How Does CPA Bidding Really Work?

Have you ever been lying in bed awake at night, unable to sleep because your mind is uncontrollably active, pondering the mysteries of the universe? Why are we here, are we alone, what is the meaning of life? Or, perhaps it’s not the mysteries of the universe that occupy your mind. Perhaps it’s something that should be a simple concept to understand, but for some reason is not. Have you, like me ever lied awake at night wondering – How does CPA bidding really work? If you could ask a Google engineer, I’m sure they could tell you exactly how […]

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Optimize for Many Per Click Conversions

A new feature was quietly added to AdWords recently, the ability to choose to optimize for many per click conversions when using CPA bidding. Previously you only had the option to use 1-per click conversion bidding for CPA campaigns. This is a fantastic improvement for conversion enhanced bidding campaigns. Unfortunately Google has been pretty quiet about it. I on the other hand, am ecstatic to shout the praises of optimize for many per click conversions at the top of my lungs, from the highest mountain top. 🙂 Previously, if you had multiple conversion events you had to try and compare […]

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Mobile Preference For Call Extensions

If you are using call extensions with AdWords Enhanced campaigns, you may want to think twice about selecting the mobile preference for call extensions. When you select the mobile device preference for any ad extensions, those extensions will only show on mobile devices. You will not accrue any PC impressions for those extensions. If you are using Google voice call extensions, take a look at your campaign click type segment splits. Do you receive manually dialed phone calls? Why risk losing those manually dialed calls by selecting this preference? The possible “benefit” of selecting a mobile preference for call extensions […]

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Why is there Still No Progressive Radio in Portland?

How have things gone for Clear Channel in the months since they turned their back on progressive radio in Portland? Not so good, apparently…And yet, there is as much interest in progressive radio content as ever before here in Portland. So why don’t we have any progressive radio in Portland? Well, first of all I shouldn’t say there is NO progressive radio in Portland… Carl Wolfson has a new show. You can listen live online at 7AM Monday through Friday. Or, if you’re like me and not such an early riser, 🙂 you can always stream ALL of Carl’s shows […]

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Click To Call Only AdWords Enhanced Display Campaigns

Click to call only for search campaigns is a thing of the past now with AdWords Enhanced Campaigns. However, due to the targeting options (as of this point) still available for enhanced display campaigns, you may still be able to create click to call only AdWords enhanced display campaigns. Here are some things you can try, if you are interested in running your own experiment: First of all, follow these instructions to create a mobile app targeted campaign. Call extensions are eligible to show with display ads on mobile apps only. So if creating  click to call only AdWords enhanced […]

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