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Archive for the AdWords Call Extensions Category

New AdWords click type segment: Tracked phone calls – mobile.

Aha! At last we can finally answer the question, why doesn’t the click type segment reported mobile click to call clicks match up to the dimensions tab reported received calls. It has been such an issue of confusion and frustration for so long, and we were all left to assume why these anomalies occurred. (My observations on the matter) We don’t have to assume anymore now we can know, and knowing is half the battle! The problem had always been knowing whether or not the reported click to call clicks actually resulted in intentional, completed phone calls. We still have […]

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Call Extensions Now Available For Mobile App Ads.

AdWords Call Extensions are now eligible to be shown for mobile app ads. Since mobile apps are part of the Google Display Network, this marks the first time that phone calls can be generated from a display network targeted campaign. So make sure that any display campaigns opted into mobile devices have call extensions enabled. From Inside Adwords: “Call Extensions for in-app ads – We also recently introduced Call Extensions for ads showing in apps on the Google Display Network. Now in addition to click-to-call ads across the mobile web, advertisers can also drive calls from ads in more than […]

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How Many Phone Calls Did I Get From AdWords?

So you’ve gone through the process of setting up call extensions for AdWords using Google call forwarding numbers, and now you want to know how many calls AdWords generated. When it comes to trying to figure out all this AdWords call stuff, what do these statistics mean? Well, that all depends on what statistics you are looking at. There are three different places where you can get AdWords call statistics, each has something of value to offer… The Ad Extensions tab > Call Extensions Segment: This may seem to be the most obvious place to find all the call information […]

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Automatic Bidding and Call Extensions

If you are currently using AdWords call extensions with a using a Google forwarding number be careful – If you enabled automatic bidding and call extensions, you will not accrue any phone impressions! For several of our clients, a phone call to their business is the ultimate goal of their PPC advertising efforts. With AdWords call extensions, and the call metrics data provided by using call forwarding extensions, it has become easier to verify that AdWords does in fact generate profitable calls to your business. With a call focused strategy, writ conversions – or even clicks through to the website […]

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Using AdWords To Increase Calls To Your Business

Maybe you don’t know exactly which campaigns, adgroups, keywords, and ads generate the most phone calls, but…

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Google AdWords Click To Call Only Feature

There is one over-riding requirement to use the click-to-call feature – Having a phone number, that you want customers to call. 🙂

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Understanding AdWords Call Extensions.

How do you make sense of all this call extension stuff? Where do you even start? Perhaps, the first thing to consider is whether or not call extensions are right for your business.

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AdWords Call Metrics Resources

So far, this Google generated case study is all we have come across – more to come from us and others I am sure.

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AdWords Call Metrics Documentation

The real nitty-gritty AdWords Help article.

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AdWords Call Metrics

That is why I am so excited about AdWords Call Metrics. The current version of the product is not a full blown call metrics system, but it is a big step.

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