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Archive for the AdWords Basics Category

Why can’t I see my ad?

If it was not profitable for you to see a certain ad, for a a certain keyword, for the amount of money it costs to do so, in a certain area, would you still want to?

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How Does Google AdWords Work?

How Does Google AdWords Work?

AdWords is Google’s Pay Per Click advertising program. It allows you to display ads on the Google search engine results pages, and the Google Display Network.

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Ten Profitable AdWords Tips

Depends on Circumstances

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AdWords Value Formula

Recently I have focused my primary reporting for clients into a simple shared spreadsheet that I call an “AdWords Value Formula”. I work with small businesses for the most part, where owners, managers, and staff wear many hats. Simple reporting counts for a lot with such folks, because time is the limiting factor. A simply calculated profit and loss statement when it comes to AdWords is an excellent piece of information for any business. Sometimes the hardest part is making the first assumptions. Those assumptions, while necessary, can also be somewhat inaccurate. You have to start somewhere. Defining a “conversion” […]

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What makes a good PPC Landing Page?

I posted the following as a reply in a SEMpdx Forum thread. Thought it was cogent enough to reprise here 😉 This is in response to comments in the thread by Todd Mintz and related article, also by Todd. —————————————- Todd I couldn’t agree more that ideally you would have a unique landing page for each exact Keyword string. As behavioral targeting and the privacy wars heat up we may even be talking about a unique landing page path for each visitor, maybe even each visit. But in my world of micro-business, service professionals, and e-cottage entrepreneurs that ideal is […]

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What is the best business model for AdWords Management?

As I look towards 2008 I realize my business model needs adjusting, not much mind you. But in which direction is the question. PPC management/service/consulting business models vary, but seems to me they fall into variations of these three models. Flat Fee Per Hour Performance Here are basic pros/cons of these models from my perspective. Flat Fee: Pros – easy to understand, easy to administrate. Cons – some clients subsidize others, each client situation can be drastically different even if ad buys are similar. Per Hour: Pros – the client gets what they pay for, the experts time. Time consuming […]

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AdWords Specialist

This is a Business Blog, and my Business is AdWords. As well as other Internet Strategies, but primarily I am an AdWords Specialist. So it is most appropriate to post about my services, don’t you think? Good. And it just so happens, I recently addressed some of the features of my practice in a recent Client Newsletter. So here is that info, with a few revisions for blogability. ——————————— The question I want to address, is one that I am sure most, if not all of you (my clients), have asked at some time. What do I get from Tom […]

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