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Archive for the AdWords Basics Category

What is the difference between conversions 1 per click and many per click?

What is the difference between conversions 1 per click and many per click?

What is the difference between conversions 1 per click and many per click? Seems like a simple question right? So why can’t you ever get a straight answer out of anyone who’s supposed to “know”? The truth is that it all depends on circumstances. Often the “right” answers to AdWords questions in theory, are in fact, the “wrong” answers in practice. Regardless of the theory, what is the practical difference between conversions 1 per click and many per click? First of all, let’s start with the official Google help documentation on the subject. The section which is most critical in […]

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How To Improve Your Quality Score From 1 To 10

Shh… Don’t tell anybody, but I have found the secret to improving AdWords quality score. As a thank you for stopping by the website and taking a look, I’ll share it with you! So, what’s the big secret? The Quality Score Myth: I know you’ve heard it all before – Quality score is all there is to AdWords. If you don’t have a quality score of X then your advertising is not working. And, of course if you pay someone enough money they will “guarantee” you a quality score of 10 for every keyword in your account! Then your AdWords […]

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How Do I Start Using Google AdWords?

Before you consider opening an AdWords account, do yourself a favor – Learn as much as you can before you begin! The more prepared you are before you begin, the better the PPC experience, and AdWords results will be.  There are several resources which are well worth reviewing before you start using Google AdWords. The AdWords Help Center is always a good source for AdWords information in general, but the Intro To AdWords is the best place to begin. It covers several basic topics like how AdWords works, how much it costs, where your ads can appear, and you can […]

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Does AdWords Really Work?

You may be wondering – Does AdWords really work? This is of course a bit of a loaded question. Perhaps the question you should be asking is: Can AdWords work for me? The answer is, as always – Well, that depends… What Do I Need? First of all you have to have some kind of website to advertise. That site and the products or services you are offering have to comply with the AdWords Terms and Conditions. (Primarily, no sex or drugs, but rock n’ roll is cool.) Most importantly, you must know that AdWords is an advertising medium, and […]

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What Does “Double Serving” Really Mean?

I recently had a very interesting conversation with Tommy Sands of Philly Marketing Labs, (who is an AdWords Community Top Contributor), as to what does or does not constitute a violation of AdWords double serving ads policy. A user cited a specific example that I would like to expand upon here. To be clear, Tom being the professional he is, did not insinuate that he had a right or wrong answer to the question. However, I think given this specific example, perhaps we can come to a greater understanding of what is or is not a violation of the policy […]

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The New Google Display Network Tab

Contextual Targeting on the Google Display Network has always been a bit if a tricky business, especially if you use multiple targeting options for a single adgroup. The new display network tab makes it a bit easier to visualize your selected targeting methods, but which bid was used, or which targeting method generated the context in which your ads were shown is still… shall we say, not quite clear. Apparently, there is a targeting method hierarchy which uses your “most specific bid” to determine the ad auction. However, the documented hierarchy only extends to two targeting methods at a time. […]

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Why Did My AdWords Account Get Suspended?

There are many possible reasons why this could happen, but let’s just focus on the simplest, easiest one to resolve, which also seems to be one of the most common. Do you have a privacy policy on your site? I’m not talking about a legal disclaimer that complies with the national laws of your country, I’m talking about a full page privacy policy that conforms to Google’s policies. Do you have analytics tracking code(s) installed on your site? You need a privacy policy that addresses the fact that you use third party tracking software, what data that software does or […]

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The AdWords Search Term Report

What is the single most valuable and effective AdWords keyword research tool? You may think the keyword tool is all you will ever need. I would encourage you to think again. There is no single AdWords keyword research tool as effective as the Search Terms Report. Has the Google algorithm ever walked into your place of business, or purchased any of your products or services? No, of course not! The keyword tool will never be able to tell you as much about your customers, as the customers themselves can. It’s a common mistake many of us make when creating keyword […]

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Why is my Quality Score so low?

The short answer is – Who knows? I believe, the real question should be – Why is quality score of so much more concern to small business advertisers than the return on ad spend from your PPC marketing channels? I can’t help but lay the majority of blame at the feet of Google, and their apparent insistence that quality score is not only all their is to adwords, but that it’s all their is to life. Let me assure you, that is simply not true. Try this: Disable your quality score columns for every level of your account, and manage […]

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The Most Important Daily AdWords Metric:

You know advertising with AdWords can have a great benefit, but unlimited money is not a luxury many of us have.

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