With the continued increases in mobile device (smart phone) sales, it's more important now than ever to have a different strategy in place when targeting mobile devices. The approach to mobile advertising cannot simply be just to duplicate your PC/tablet campaigns, and assign different bids. Competition is ever increasing, as…
Google recently came out with a new campaign type for the display network, mobile app targeted campaigns. With mobile device sales set to outpace PC sales by 2015, it's important not to wait until it's too late to get ahead of the mobile device curve. Before last Christmas tablet sales…
Aha! At last we can finally answer the question, why doesn't the click type segment reported mobile click to call clicks match up to the dimensions tab reported received calls. It has been such an issue of confusion and frustration for so long, and we were all left to assume…
AdWords Call Extensions are now eligible to be shown for mobile app ads. Since mobile apps are part of the Google Display Network, this marks the first time that phone calls can be generated from a display network targeted campaign. So make sure that any display campaigns opted into mobile…
