If you are using call extensions with AdWords Enhanced campaigns, you may want to think twice about selecting the mobile preference for call extensions. When you select the mobile device preference for any ad extensions, those extensions will only show on mobile devices. You will not accrue any PC impressions…
Is it possible to create a Call Only Enhanced Campaign? No, but there are some steps you can take to try and mitigate PC clicks, and maximize phone calls. 1. First things first. You can bid up to 300% more for mobile devices. So when you create your campaign, set…
Since I first wrote about Click-to-Call only a year ago, my opinions on the matter have changed. As is often the case in life, the more you learn the more you question your previous assumptions. Since that time, it seems as though there may very well be more con's than…
How do you know how many phone calls you got from AdWords? By analyzing the tracked mobile calls segment. Here's how I went about that analysis: In the comments section of my last post on the new click type segment, someone asked me: "Do you have any data to show…
Aha! At last we can finally answer the question, why doesn't the click type segment reported mobile click to call clicks match up to the dimensions tab reported received calls. It has been such an issue of confusion and frustration for so long, and we were all left to assume…
AdWords Call Extensions are now eligible to be shown for mobile app ads. Since mobile apps are part of the Google Display Network, this marks the first time that phone calls can be generated from a display network targeted campaign. So make sure that any display campaigns opted into mobile…
So you've gone through the process of setting up call extensions for AdWords using Google call forwarding numbers, and now you want to know how many calls AdWords generated. When it comes to trying to figure out all this AdWords call stuff, what do these statistics mean? Well, that all…
If you are currently using AdWords call extensions with a using a Google forwarding number be careful - If you enabled automatic bidding and call extensions, you will not accrue any phone impressions! For several of our clients, a phone call to their business is the ultimate goal of their…
Maybe you don't know exactly which campaigns, adgroups, keywords, and ads generate the most phone calls, but...
There is one over-riding requirement to use the click-to-call feature - Having a phone number, that you want customers to call. :)
