I am not one to believe that quality score is all there is to life, let alone AdWords. I have made my opinions on the matter known before, but something peculiar has happened recently that gives me pause. For several accounts which I have kept AdWords quality score logs for…
How many stages are in the buying/purchase cycle - Three, seven, 975? You can make it as easy or as complicated as you want, but I like to think of the purchase funnel in four simple easy steps. 1. Awareness 2. Interest 3. Engagement 4. Conversion / Sale 1. Awareness:…
If you are looking for information about the KPOJ format change, websites for your favorite progressive radio hosts, or new radio stations to stream and listen live - I hope this can help you find what you're looking for. :) Show hosts: Thom Hartmann Randi Rhodes Carl Wolfson: Facebook Ed…
On Friday November 9, 2012 AM 620 KPOJ announced, or rather - Carl Wolfson announced that he had been terminated, and that KPOJ was switching to a sports talk format as of the following Monday. (Click here for links to show hosts, new stations, and news) I do not want…
So you've gone through the process of setting up call extensions for AdWords using Google call forwarding numbers, and now you want to know how many calls AdWords generated. When it comes to trying to figure out all this AdWords call stuff, what do these statistics mean? Well, that all…
Have you been seeing ad disapproval messages in the AdWords UI lately, and when you click view to see those disapproved ads, nothing comes up? What's going on here, is this some kind of bug? No. Unfortunately, there is no accompanying explanation to the disapproval, or why you are seeing…
Have you noticed any of the new geographic targeting options for AdWords? Perhaps more importantly, are you sure that the location targeting of your campaigns hasn't changed? If you were targeting metro areas within the United States, you are NOT any more! Now, the only option is to use Nielsen…
If you are currently using AdWords call extensions with a using a Google forwarding number be careful - If you enabled automatic bidding and call extensions, you will not accrue any phone impressions! For several of our clients, a phone call to their business is the ultimate goal of their…
Contextual Targeting on the Google Display Network has always been a bit if a tricky business, especially if you use multiple targeting options for a single adgroup. The new display network tab makes it a bit easier to visualize your selected targeting methods, but which bid was used, or which…
What's the deal with this new Flexible Reach Targeting for the Google Display Network? We've been through all this before, haven't we? What used to be called the Google Content Network, was then renamed the Google Display Network. We used to have the option of selecting manged placements only, or…
