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Posts Tagged call metrics

Mobile Preference For Call Extensions

If you are using call extensions with AdWords Enhanced campaigns, you may want to think twice about selecting the mobile preference for call extensions. When you select the mobile device preference for any ad extensions, those extensions will only show on mobile devices. You will not accrue any PC impressions for those extensions. If you are using Google voice call extensions, take a look at your campaign click type segment splits. Do you receive manually dialed phone calls? Why risk losing those manually dialed calls by selecting this preference? The possible “benefit” of selecting a mobile preference for call extensions […]

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Can You Create A Call Only Enhanced Campaign?

Is it possible to create a Call Only Enhanced Campaign? No, but there are some steps you can take to try and mitigate PC clicks, and maximize phone calls. 1. First things first. You can bid up to 300% more for mobile devices. So when you create your campaign, set your adgroup bid at $.01 just to get the campaign built. Then raise your mobile bid adjustment +300%. 2. Now if you have an ad schedule (is there someone available to answer the phone 24/7?), set your ad schedule. Note: You can raise your bids by 900% for ad scheduling, […]

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Creating a Call Only AdWords Campaign

Since I first wrote about Click-to-Call only a year ago, my opinions on the matter have changed. As is often the case in life, the more you learn the more you question your previous assumptions. Since that time, it seems as though there may very well be more con’s than pro’s, when it comes to trying to create a call only campaign. This may be an option that you still want to experiment with, but as you do – Keep these things in mind: What are the Pro’s and Con’s of creating a call only AdWords campaign? More Phone Calls […]

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Analyzing The Tracked Mobile Calls Segment

How do you know how many phone calls you got from AdWords? By analyzing the tracked mobile calls segment. Here’s how I went about that analysis: In the comments section of my last post on the new click type segment, someone asked me: “Do you have any data to show that this line does include actual “completed” phone calls on mobile and I shouldn’t trust the straight-up “mobile click-to-call” stats under segmenting a campaign?” Good question. First of all, I have never trusted that the mobile click to call clicks were any kind of an accurate representation of completed mobile […]

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New AdWords click type segment: Tracked phone calls – mobile.

Aha! At last we can finally answer the question, why doesn’t the click type segment reported mobile click to call clicks match up to the dimensions tab reported received calls. It has been such an issue of confusion and frustration for so long, and we were all left to assume why these anomalies occurred. (My observations on the matter) We don’t have to assume anymore now we can know, and knowing is half the battle! The problem had always been knowing whether or not the reported click to call clicks actually resulted in intentional, completed phone calls. We still have […]

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Call Extensions Now Available For Mobile App Ads.

AdWords Call Extensions are now eligible to be shown for mobile app ads. Since mobile apps are part of the Google Display Network, this marks the first time that phone calls can be generated from a display network targeted campaign. So make sure that any display campaigns opted into mobile devices have call extensions enabled. From Inside Adwords: “Call Extensions for in-app ads – We also recently introduced Call Extensions for ads showing in apps on the Google Display Network. Now in addition to click-to-call ads across the mobile web, advertisers can also drive calls from ads in more than […]

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How Many Phone Calls Did I Get From AdWords?

So you’ve gone through the process of setting up call extensions for AdWords using Google call forwarding numbers, and now you want to know how many calls AdWords generated. When it comes to trying to figure out all this AdWords call stuff, what do these statistics mean? Well, that all depends on what statistics you are looking at. There are three different places where you can get AdWords call statistics, each has something of value to offer… The Ad Extensions tab > Call Extensions Segment: This may seem to be the most obvious place to find all the call information […]

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Automatic Bidding and Call Extensions

If you are currently using AdWords call extensions with a using a Google forwarding number be careful – If you enabled automatic bidding and call extensions, you will not accrue any phone impressions! For several of our clients, a phone call to their business is the ultimate goal of their PPC advertising efforts. With AdWords call extensions, and the call metrics data provided by using call forwarding extensions, it has become easier to verify that AdWords does in fact generate profitable calls to your business. With a call focused strategy, writ conversions – or even clicks through to the website […]

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Using AdWords To Increase Calls To Your Business

Maybe you don’t know exactly which campaigns, adgroups, keywords, and ads generate the most phone calls, but…

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Google AdWords Click To Call Only Feature

There is one over-riding requirement to use the click-to-call feature – Having a phone number, that you want customers to call. 🙂

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