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Archive for the More About Us Category

What To Look For In An AdWords Certified Partner

What To Look For In An AdWords Certified Partner

The most important thing to look for in an AdWords certified partner is above all honesty. An honest professional will take the time to discuss your business, and your advertising goals. They should create comprehensive reports, communicate directly with clients, and always be flexible in their approach. Ultimately, “best practices” are what works best for you. Every client is different, with specific challenges and opportunities unique to their business. When considering hiring an agency or certified partner, here are some things you should always keep in mind: 1. What is your advertising goal? Every situation is different. Your ultimate advertising goal […]

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John Reynolds Cerebellar Ataxia

Those that know John and are aware of his current trials will probably need little encouragement to contribute in whatever way they can.

Those that do not yet know John have a chance to bring some fresh context to what is important in life, by listening to the man in this simple but powerful video.

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Our 10 Step AdWords Account Audit Process

Our 10 Step AdWords Account Audit Process

An AdWords account audit can mean different things depending on who is doing the auditing, and the size of the account to be audited. There are certainly more than ten items we will review when conducting an initial AdWords account audit. However, in the interest of clarifying our process, here is our “Top Ten” list. 1. Conversions What is the goal of your advertising? Have you already put a conversion strategy in place? Before we even begin the audit, we will discuss your advertising goals. The key to making your online advertising work for you, is being able to track, report, […]

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What Does “Certified Google AdWords Specialist” Really Mean?

There are many different types of marketing professionals, who specialize in many different fields. Some specialize in television, radio, print advertising, or digital marketing. Some don’t specialize in any one particular field and offer services through many different mediums. Some of those professionals are AdWords Certified Partners (as we are), and some of those certified partners specialize in AdWords advertising specifically (hey, that’s us again!). A Google AdWords Certified Partner will have a click-able badge (like on the right) to verify their partner status. Becoming a Certified Partner is fairly easy, if of course you have some experience with, and […]

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AdWords Help Experts

I am pleased to announce that I have been officially added to the AdWords Help Experts Team. AdWords Help Experts is a team of Google AdWords Help Forum Top Contributors that have banded together to help people looking for practical assistance with AdWords. I have been following the work of my fellow Top Contributors for the last few years and am very proud to be part of this group. These folks all know their stuff and have their moral and ethical house in order too. Which unfortunately can’t be said of far too many companies and individuals in the Search […]

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