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Archive for the AdWords Category

How to link an existing AdWords account to a MCC

How to link an existing AdWords account to a MCC

As AdWords account managers we have several client accounts we have to access every day. Having a unique Google account for each and every account is in no way practical. So, AdWords account managers use a My Client Center to allow access to all of our clients with only one Google account. Read on to learn how to link an existing AdWords account to a MCC (My Client Center). How to link an existing AdWords account to a MCC: 1. Provide your account manager your 10 digit account number. That being said – NEVER give anyone your AdWords account number… […]

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AdWords Call Reporting Metrics

AdWords Call Reporting Metrics

Now that we have had a week to look at the new calls from ads conversions data, what more have we learned? First of all, let’s take a look at some more call reporting metrics data (We like more data, right?), and see if we can now make sense out of the new calls from ads conversions. Update: There is a brand new official Google help document regarding AdWords call reporting metrics. It’s definitely worth a read! Call Reporting Metrics Data Calls From Ads Conversions: (For a little background – The phone call conversion duration is 60 seconds.) Click Type Segment: […]

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Calls From Ads Conversion

Calls From Ads Conversion

Recently I was checking on an account and noticed a new conversion in the conversions tab, which neither we nor the client had created, and I could not edit in any way, or view any details of. That conversion is the new “Calls From Ads” conversion. (I have to give a tip of the hat to Frederick Vallaeys of Top Tier Marketing for his Search Engine Land article “5 Conversion Tracking Tips For AdWords” (Oct 31, 2013). Optimizing for phone calls using calls from ads conversions was his #1 tip – Written days before calls from ads conversions even rolled out. […]

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AdWords Geographic Targeting

AdWords Geographic Targeting

What is the best way to use AdWords geographic targeting, when you have multiple businesses in the same geographic area? If you are a regular reader you already know the answer – It depends! 🙂 The biggest factor being the nature of the business itself. Let’s take a look at a few examples, and examine some of the strategies that may be the “best” approach: Using AdWords geographic targeting with multiple offices in a metro region: Take Tom McAvity of Northwest Debt Relief Law Firm for example. He has office locations in Portland, Vancouver, Salem, and Seattle. On the surface, this […]

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How To Create A Simple AdWords Marketing Plan

How To Create A Simple AdWords Marketing Plan

It couldn’t be easier to create a simple AdWords marketing plan. Unfortunately, all too often we get bogged down in trying to use estimation tools to create a “perfect” account, before any campaign ever goes live. Doing your homework and trying to come up with some basis for advertising costs and overall exposure ain’t a bad thing. But… At TCC we know that in order to have success building your brand and growing your business through advertising, you have to remain fluid. So, in an attempt to try and create an easy AdWords marketing plan for our clients – Which […]

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AdWords Phone Calls

What You Need To Know About AdWords Phone Calls The AdWords phone calls column and received calls data for Google call forwarding call extensions has changed recently. Previously, any connected calls over 30 seconds were reported as received calls in the dimensions tab, and phone calls in the campaign and adgroup phone calls columns. During the month of August 2013, Google changed the criteria for reporting a call as received. Now any connected call of any duration is reported as a received call. So how do you determine how many quality leads you received from AdWords phone calls? Setup Phone […]

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Creating DSA Campaigns – A Step By Step Guide

Creating DSA Campaigns - A Step By Step Guide

When Google first came out with DSA (Dynamic Search Ads) campaigns, the setup left much to be desired. Perhaps you, like me, initially thought that DSA campaigns was yet another example of “just because you can, doesn’t mean it’s worth the costs in time and effort”. Fortunately for us, our hesitation has paid off! Now, not only could DSA campaigns not be easier to create, the resulting performance may very well re-define AdWords and search marketing as we know it! Here is an illustrated step by step guide to creating DSA campaigns: Creating DSA Campaigns Step 1: Create a new […]

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Google Automatic Authorship For WordPress

Google Automatic Authorship For WordPress

Google announced automatic authorship attribution for WordPress sites (and a limited number of other beta platforms) today. This could be one of the biggest and best new things to come from Google since Call Metrics. However, it seems too good to be true. It has never been simple, or easy to sort out Google’s authorship attribution. Between author or publisher tagging and linking the whole thing has been quite a mess for some time. So, is it really that easy, and does it really work? Automatic Authorship Attribution From The Google+ Developers Blog “Starting today we’re integrating Google+ Sign-In with […]

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The AdWords Search Query Report

If you do not use the AdWords search query report on a daily basis, you don’t know what you’re missing. Literally, you have no idea. Remember, when it comes to AdWords unless you are using exact match only keywords, and opt out of matching to close variants in your campaign settings, without the AdWords search query report you can never know for sure what search term the user actually entered into the Google machine that triggered your ad to show. You may be thinking “But, my keywords are working, why should I care about the search query report?” Here’s three […]

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Example of Enhanced Sitelinks

So, I finally found an example of enhanced sitelinks, and I’m kind of upset… You see, I have had enhanced sitelinks disapproved in other accounts, with no description of why. I did stumble across a line in one of the Google Docs that – “The link text for each link must be 35 characters or fewer in legacy campaigns and 25 characters or fewer in enhanced campaigns.” So, I reduced the enhanced sitelinks characters for some of the disapproved one’s, and bam – They were back up and running. Yet, here I have a case where enhanced sitelinks with more […]

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