As AdWords account managers we have several client accounts we have to access every day. Having a unique Google account for each and every account is in no way practical. So, AdWords account managers use a My Client Center to allow access to all of our clients with only one Google account. Read on to learn how to link an existing AdWords account to a MCC (My Client Center). How to link an existing AdWords account to a MCC: 1. Provide your account manager your 10 digit account number. That being said – NEVER give anyone your AdWords account number… […]
Read more →Now that we have had a week to look at the new calls from ads conversions data, what more have we learned? First of all, let’s take a look at some more call reporting metrics data (We like more data, right?), and see if we can now make sense out of the new calls from ads conversions. Update: There is a brand new official Google help document regarding AdWords call reporting metrics. It’s definitely worth a read! Call Reporting Metrics Data Calls From Ads Conversions: (For a little background – The phone call conversion duration is 60 seconds.) Click Type Segment: […]
Read more →Recently I was checking on an account and noticed a new conversion in the conversions tab, which neither we nor the client had created, and I could not edit in any way, or view any details of. That conversion is the new “Calls From Ads” conversion. (I have to give a tip of the hat to Frederick Vallaeys of Top Tier Marketing for his Search Engine Land article “5 Conversion Tracking Tips For AdWords” (Oct 31, 2013). Optimizing for phone calls using calls from ads conversions was his #1 tip – Written days before calls from ads conversions even rolled out. […]
Read more →What is the best way to use AdWords geographic targeting, when you have multiple businesses in the same geographic area? If you are a regular reader you already know the answer – It depends! 🙂 The biggest factor being the nature of the business itself. Let’s take a look at a few examples, and examine some of the strategies that may be the “best” approach: Using AdWords geographic targeting with multiple offices in a metro region: Take Tom McAvity of Northwest Debt Relief Law Firm for example. He has office locations in Portland, Vancouver, Salem, and Seattle. On the surface, this […]
Read more →It couldn’t be easier to create a simple AdWords marketing plan. Unfortunately, all too often we get bogged down in trying to use estimation tools to create a “perfect” account, before any campaign ever goes live. Doing your homework and trying to come up with some basis for advertising costs and overall exposure ain’t a bad thing. But… At TCC we know that in order to have success building your brand and growing your business through advertising, you have to remain fluid. So, in an attempt to try and create an easy AdWords marketing plan for our clients – Which […]
Read more →What You Need To Know About AdWords Phone Calls The AdWords phone calls column and received calls data for Google call forwarding call extensions has changed recently. Previously, any connected calls over 30 seconds were reported as received calls in the dimensions tab, and phone calls in the campaign and adgroup phone calls columns. During the month of August 2013, Google changed the criteria for reporting a call as received. Now any connected call of any duration is reported as a received call. So how do you determine how many quality leads you received from AdWords phone calls? Setup Phone […]
Read more →When Google first came out with DSA (Dynamic Search Ads) campaigns, the setup left much to be desired. Perhaps you, like me, initially thought that DSA campaigns was yet another example of “just because you can, doesn’t mean it’s worth the costs in time and effort”. Fortunately for us, our hesitation has paid off! Now, not only could DSA campaigns not be easier to create, the resulting performance may very well re-define AdWords and search marketing as we know it! Here is an illustrated step by step guide to creating DSA campaigns: Creating DSA Campaigns Step 1: Create a new […]
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