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Archive for the AdWords Strategy Category

Three easy steps to creating a mobile app targeted campaign.

Google recently came out with a new campaign type for the display network, mobile app targeted campaigns. With mobile device sales set to outpace PC sales by 2015, it’s important not to wait until it’s too late to get ahead of the mobile device curve. Before last Christmas tablet sales and usage were nothing compared to what they are today. All the buzz this Christmas is about the expected explosion in mobile device sales. Setting up a mobile device targeted campaign couldn’t be easier with this new campaign feature, and it’s well worth exploring sooner rather than later. Here the […]

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Call Extensions Now Available For Mobile App Ads.

AdWords Call Extensions are now eligible to be shown for mobile app ads. Since mobile apps are part of the Google Display Network, this marks the first time that phone calls can be generated from a display network targeted campaign. So make sure that any display campaigns opted into mobile devices have call extensions enabled. From Inside Adwords: “Call Extensions for in-app ads – We also recently introduced Call Extensions for ads showing in apps on the Google Display Network. Now in addition to click-to-call ads across the mobile web, advertisers can also drive calls from ads in more than […]

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Five Reasons Why You Should Use Max CPA Bidding.

If you measure the effectiveness of your AdWords advertising by tracking conversions, max CPA bidding is well worth experimenting with. Here a just a few of the reasons why: 1. Increased conversions, and reduced cost per conversion. Unlike automated bidding to optimize for clicks, max CPA bidding focuses on achieving the end goal of your advertising efforts, conversions! It’s not always a good idea to let the AdWords machine make your decisions for you, but if you can get more sales for a lower cost per acquisition, then why not let the AdWords machine do it’s thing? In order to […]

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The Buying Cycle In Four Easy To Understand Steps

How many stages are in the buying/purchase cycle – Three, seven, 975? You can make it as easy or as complicated as you want, but I like to think of the purchase funnel in four simple easy steps. 1. Awareness 2. Interest 3. Engagement 4. Conversion / Sale 1. Awareness: In terms of advertising, this can be accomplished through any and all means of advertising. Television, radio, magazines, billboards, display network advertising, heck even NASCAR uniforms – Anything you can do to make your audience aware of your brand helps to accomplish this objective. You see brand names like Coca […]

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The New Google Display Network Tab

Contextual Targeting on the Google Display Network has always been a bit if a tricky business, especially if you use multiple targeting options for a single adgroup. The new display network tab makes it a bit easier to visualize your selected targeting methods, but which bid was used, or which targeting method generated the context in which your ads were shown is still… shall we say, not quite clear. Apparently, there is a targeting method hierarchy which uses your “most specific bid” to determine the ad auction. However, the documented hierarchy only extends to two targeting methods at a time. […]

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Why Did My AdWords Account Get Suspended?

There are many possible reasons why this could happen, but let’s just focus on the simplest, easiest one to resolve, which also seems to be one of the most common. Do you have a privacy policy on your site? I’m not talking about a legal disclaimer that complies with the national laws of your country, I’m talking about a full page privacy policy that conforms to Google’s policies. Do you have analytics tracking code(s) installed on your site? You need a privacy policy that addresses the fact that you use third party tracking software, what data that software does or […]

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The AdWords Search Term Report

What is the single most valuable and effective AdWords keyword research tool? You may think the keyword tool is all you will ever need. I would encourage you to think again. There is no single AdWords keyword research tool as effective as the Search Terms Report. Has the Google algorithm ever walked into your place of business, or purchased any of your products or services? No, of course not! The keyword tool will never be able to tell you as much about your customers, as the customers themselves can. It’s a common mistake many of us make when creating keyword […]

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Using AdWords To Increase Calls To Your Business

Maybe you don’t know exactly which campaigns, adgroups, keywords, and ads generate the most phone calls, but…

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The Queen’s Speech Vs. Colonial Dialects.

It takes time to build a new audience in a new language, but with all the tools at your disposal, it’s easier now than ever before.

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I already see my company on Google, why advertise?

There are arguments for and against paying for advertising on keyword search terms that you already rank organically for. We are in the pro “branding” camp here at TCC.

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