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Archive for the AdWords Enhanced Campaigns Category

AdWords Expanded Text Ads

AdWords Expanded Text Ads

Expanded Text Ads is the biggest game changer to AdWords since the program rolled out. Other updates have forced changes over the years, but many of those updates have been rolled back over time. When it comes to expanded text ads, the change is so big, there is no going back. Like it or not, ETA’s are here to stay. Before you make the transition from standard text ads, there are a few things you should know. What’s Changed? Two headlines instead of one Not only has the number of prominently displayed headlines doubled, the character limits of each headline have […]

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Device Bid Adjustments Return To AdWords

Device Bid Adjustments Return To AdWords

Device bid adjustments are once again available for all AdWords campaigns! Ever since Google removed device bid adjustments advertisers have been forced to treat all devices as if they were equal. Smart advertisers know this is not the case. What does the return of device bid adjustments mean for AdWords advertisers? Not all devices work for all businesses. Some businesses may not be able to conduct transactions on all devices. For advertisers in the printing industry especially, device targeting is a necessity. If your products require design before a customer can make a purchase, not all devices are capable of rendering those […]

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AdWords Call Reporting Metrics

AdWords Call Reporting Metrics

Now that we have had a week to look at the new calls from ads conversions data, what more have we learned? First of all, let’s take a look at some more call reporting metrics data (We like more data, right?), and see if we can now make sense out of the new calls from ads conversions. Update: There is a brand new official Google help document regarding AdWords call reporting metrics. It’s definitely worth a read! Call Reporting Metrics Data Calls From Ads Conversions: (For a little background – The phone call conversion duration is 60 seconds.) Click Type Segment: […]

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AdWords Phone Calls

What You Need To Know About AdWords Phone Calls The AdWords phone calls column and received calls data for Google call forwarding call extensions has changed recently. Previously, any connected calls over 30 seconds were reported as received calls in the dimensions tab, and phone calls in the campaign and adgroup phone calls columns. During the month of August 2013, Google changed the criteria for reporting a call as received. Now any connected call of any duration is reported as a received call. So how do you determine how many quality leads you received from AdWords phone calls? Setup Phone […]

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Example of Enhanced Sitelinks

So, I finally found an example of enhanced sitelinks, and I’m kind of upset… You see, I have had enhanced sitelinks disapproved in other accounts, with no description of why. I did stumble across a line in one of the Google Docs that – “The link text for each link must be 35 characters or fewer in legacy campaigns and 25 characters or fewer in enhanced campaigns.” So, I reduced the enhanced sitelinks characters for some of the disapproved one’s, and bam – They were back up and running. Yet, here I have a case where enhanced sitelinks with more […]

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Mobile Preference For Call Extensions

If you are using call extensions with AdWords Enhanced campaigns, you may want to think twice about selecting the mobile preference for call extensions. When you select the mobile device preference for any ad extensions, those extensions will only show on mobile devices. You will not accrue any PC impressions for those extensions. If you are using Google voice call extensions, take a look at your campaign click type segment splits. Do you receive manually dialed phone calls? Why risk losing those manually dialed calls by selecting this preference? The possible “benefit” of selecting a mobile preference for call extensions […]

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Click To Call Only AdWords Enhanced Display Campaigns

Click to call only for search campaigns is a thing of the past now with AdWords Enhanced Campaigns. However, due to the targeting options (as of this point) still available for enhanced display campaigns, you may still be able to create click to call only AdWords enhanced display campaigns. Here are some things you can try, if you are interested in running your own experiment: First of all, follow these instructions to create a mobile app targeted campaign. Call extensions are eligible to show with display ads on mobile apps only. So if creating  click to call only AdWords enhanced […]

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What I Really Learned Writing About AdWords Enhanced Campaigns

As I have been writing about AdWords Enhanced Campaigns I have learned about a lot more than just the topic at hand. By using the tools of AdWords, analytics, and SEO plugins for Word Press (Yoast SEO Plugin), I have seen great improvements in the overall engagement with the website. Here is an outline of the strategy and tools I have used to help accomplish our engagement goals. 1. You have to begin somewhere. Perhaps an opening post introducing the concept of the topic. Then link to some resources you use to gain information on the topic yourself.  It may […]

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Mobile Only AdWords Enhanced Display Campaigns

As you probably know by now with AdWords Enhanced Campaigns there is no guaranteed way to create a mobile only (specifically call only) search campaign. However, for AdWords Enhanced Display Campaigns there are currently still some device segmentation options available. So the question is – Can you create a mobile only display campaign? First of all, in your settings tab you should see a link to expand the device targeting options. The device models options for Apple products haven’t changed from the options for legacy campaigns. You can easily select which models you want to show your ads on. However, […]

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AdWords Enhanced Campaigns Month 1:

Well it’s been about a month now since we first got access to enhanced campaigns. So, what have we learned in that time? Has Google relaxed it’s draconian anti-device segmentation position? Are call only, or mobile only campaigns somehow possible now – Has anyone come up with a surefire effective strategy for such campaigns? Nope. There has however been a steady stream of information coming out about enhanced campaigns. Some of it has been good, some of it… not so much. Let’s go over some of what we have learned about enhanced campaigns, and some of the problems which still […]

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