Google Call forwarding call extensions and call conversions are one of the greatest innovations since the inception of AdWords. Previously the only way for a small business to track calls generated from online advertising was through expensive third party software. With the addition of free call forwarding numbers and call conversion tracking, Google created an opportunity for any small business to access this technology. However, understanding call forwarding call extensions and call conversions can be extremely confusing. Even the most experienced advertisers can have trouble finding the correct data sets to demonstrate call volume and quality to their clients. It’s no […]
Read more →Now that we have had a week to look at the new calls from ads conversions data, what more have we learned? First of all, let’s take a look at some more call reporting metrics data (We like more data, right?), and see if we can now make sense out of the new calls from ads conversions. Update: There is a brand new official Google help document regarding AdWords call reporting metrics. It’s definitely worth a read! Call Reporting Metrics Data Calls From Ads Conversions: (For a little background – The phone call conversion duration is 60 seconds.) Click Type Segment: […]
Read more →Recently I was checking on an account and noticed a new conversion in the conversions tab, which neither we nor the client had created, and I could not edit in any way, or view any details of. That conversion is the new “Calls From Ads” conversion. (I have to give a tip of the hat to Frederick Vallaeys of Top Tier Marketing for his Search Engine Land article “5 Conversion Tracking Tips For AdWords” (Oct 31, 2013). Optimizing for phone calls using calls from ads conversions was his #1 tip – Written days before calls from ads conversions even rolled out. […]
Read more →What You Need To Know About AdWords Phone Calls The AdWords phone calls column and received calls data for Google call forwarding call extensions has changed recently. Previously, any connected calls over 30 seconds were reported as received calls in the dimensions tab, and phone calls in the campaign and adgroup phone calls columns. During the month of August 2013, Google changed the criteria for reporting a call as received. Now any connected call of any duration is reported as a received call. So how do you determine how many quality leads you received from AdWords phone calls? Setup Phone […]
Read more →Have you been having problems lately accruing phone impressions for Google forwarding numbers call extensions? Worse yet, have you lost Google forwarding numbers phone impressions from adgroups which had previously accrued phone impressions, and generated phone calls? Let’s look at a couple of examples. Here are some phone impression stats for the first eleven days of July, from four adgroups in a single campaign: Here are those same adgroups in the same order for the previous 30 days: All the adgroups are over the minimum click threshold, yet for some reason phone impressions for Google forwarding numbers […]
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