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AdWords Expanded Text Ads

AdWords Expanded Text Ads

Expanded Text Ads is the biggest game changer to AdWords since the program rolled out. Other updates have forced changes over the years, but many of those updates have been rolled back over time. When it comes to expanded text ads, the change is so big, there is no going back. Like it or not, ETA’s are here to stay. Before you make the transition from standard text ads, there are a few things you should know. What’s Changed? Two headlines instead of one Not only has the number of prominently displayed headlines doubled, the character limits of each headline have […]

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Device Bid Adjustments Return To AdWords

Device Bid Adjustments Return To AdWords

Device bid adjustments are once again available for all AdWords campaigns! Ever since Google removed device bid adjustments advertisers have been forced to treat all devices as if they were equal. Smart advertisers know this is not the case. What does the return of device bid adjustments mean for AdWords advertisers? Not all devices work for all businesses. Some businesses may not be able to conduct transactions on all devices. For advertisers in the printing industry especially, device targeting is a necessity. If your products require design before a customer can make a purchase, not all devices are capable of rendering those […]

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Why AdWords is more than just paid search

Why AdWords is more than just paid search

Have you ever been contacted by an advertising agency trying to sell you “Paid Search” as part of an advertising package? If so, then they have undoubtedly tried to sell you on several other products as well. In an attempt to convince you that Google AdWords cannot provide you with the reach of these other platforms. What they won’t tell you is that these other platforms charge you huge sums of money just to “buy in”, and do NOT provide you with the same information that you would get from AdWords. So why would they sell you on an inferior […]

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What is an AdWords Campaign?

Google AdWords is Google’s online advertising program that allows you to place ads on the Google search and Display networks. Each advertiser creates, and owns their own AdWords Account. There are several levels to each AdWords account, an AdWords campaign is the “top level” of your AdWords Account. Account Campaign Adgroups Targeting and Ads AdWords Account: The account level is where you take care of the business end of things. Billing, currency, time zone, and account access are all set at the account level. There are several different levels of account access, depending on your needs. At the administrative level you have complete […]

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Google Call Forwarding Call Extensions and Call Conversions

Google Call Forwarding Call Extensions and Call Conversions

Google Call forwarding call extensions and call conversions are one of the greatest innovations since the inception of AdWords. Previously the only way for a small business to track calls generated from online advertising was through expensive third party software. With the addition of free call forwarding numbers and call conversion tracking, Google created an opportunity for any small business to access this technology. However, understanding call forwarding call extensions and call conversions can be extremely confusing. Even the most experienced advertisers can have trouble finding the correct data sets to demonstrate call volume and quality to their clients. It’s no […]

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What To Look For In An AdWords Certified Partner

What To Look For In An AdWords Certified Partner

The most important thing to look for in an AdWords certified partner is above all honesty. An honest professional will take the time to discuss your business, and your advertising goals. They should create comprehensive reports, communicate directly with clients, and always be flexible in their approach. Ultimately, “best practices” are what works best for you. Every client is different, with specific challenges and opportunities unique to their business. When considering hiring an agency or certified partner, here are some things you should always keep in mind: 1. What is your advertising goal? Every situation is different. Your ultimate advertising goal […]

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How To Create A Dropbox Account

How To Create A Dropbox Account

You’ve heard about the cloud based file sharing program Dropbox already. So how do you install it and begin sharing your photos and videos with friends, family members, and colleagues? It’s simple, just follow these steps! Sign Up For Dropbox: Go the the Dropbox homepage and sign in to create your account. You don’t need a credit card, it’s free to sign up. As soon as you sign up you will be taken to this screen, and presented with a special offer: At this point, the incentive to follow through with the special offer is not so much the offer itself – […]

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John Reynolds Cerebellar Ataxia

Those that know John and are aware of his current trials will probably need little encouragement to contribute in whatever way they can.

Those that do not yet know John have a chance to bring some fresh context to what is important in life, by listening to the man in this simple but powerful video.

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How to create a Bing Ads account

How to create a Bing Ads account

Here at Thomas Creek Concepts our goal is to profitably manage our clients Pay Per Click advertising campaigns, and help them grow their businesses over time. Although we are AdWords specialists, the return from Bing Ads advertising continues to improve. No longer is Bing advertising a luxury for those larger companies with international multi-media marketing campaigns. So how do you start advertising with Bing? First of all, you have to create a Bing Ads account. The purpose of this article is to show how to create a Bing Ads account, for existing clients looking to expand their online advertising. Rather […]

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Bing Ads Conversion Tracking

Bing Ads Conversion Tracking

If you already have a Google Analytics account, why use Bing Ads conversion tracking? To track conversions directly in the Bing Ads interface of course! Since we are AdWords specialists by trade, most of our experience is from that perspective. Bing Ads conversion tracking code is a bit different from AdWords conversion tracking code though. The biggest difference is that the Bing Ads code also functions as a Bing website Analytics tracking code… Sort of. Don’t expect anything like a Google Analytics program. All the Bing Analytics data is in the form of .csv, .tsv, or Excel reports, and you can […]

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