Google Adwords Specialists

Recently I was interviewed by Michael Thompson of Market Accelerators. Market Accelerators provide services dedicated to helping small business. Michael is also currently a Board Member of the Oregon Chapter of The American Marketing Association.

This eleven minute piece provides an overview of AdWords from my perspective: That of a Specialist serving Small Business.

Podcast - The Power of AdWords for Small Business

Related and Popular Posts:

Ideal AdWords Relationships
Strategic Truth
Unintentional AdWords Evil

-T

Tom Hale
AdWords Specialist - Internet Strategist
http://ThomasCreekConcepts.com/
http://forum.sempdx.org/

There is of course no such thing as a standard ideal relationship between AdWords service providers (like me) and AdWords consumers (like my clients). Each situation is so different that what may suit one sevice provider-client relationship may be disastrous for another.

But based on experience I have identified some characteristics that lead to success. Success being a long term client for me due to that client in turn having their… Continue reading

I posted the following as a reply in a SEMpdx Forum thread. Thought it was cogent enough to reprise here

This is in response to comments in the thread by Todd Mintz and related article, also by Todd.

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Todd I couldn’t agree more that ideally you would have a unique landing page for each exact Keyword string. As behavioral targeting and the privacy wars heat up we may even… Continue reading

As per Scott Hendison - Search Commander, in a recent SEMpdx blog post.

“In my experience the content network is the fastest way possible to blow the largest amount of money in the shortest amount of time, while still getting the lowest amount of conversions. If somebody wants to show me any figures that say otherwise I’ll gladly look at them, but I’ll argue till I’m blue in the… Continue reading

As I look towards 2008 I realize my business model needs adjusting, not much mind you. But in which direction is the question.

PPC management/service/consulting business models vary, but seems to me they fall into variations of these three models.

Flat Fee
Per Hour
Performance

Here are basic pros/cons of these models from my perspective.

Flat Fee:
Pros - easy to understand, easy to administrate.
Cons - some clients subsidize others, each client situation can be drastically different… Continue reading

I’m kind of late with this post, especially when the event is reportedly already near a sellout! But as of this post there were still a few seats available.

SEMpdx, Portland’s Search Marketing Professional Organization, is putting on an educational event next Tuesday, November 13th.

I am happy to say I have been asked to be one of the presenters along with five others search marketing professionals. Should be a great event.

For… Continue reading

A bit of an exaggeration maybe, especially from a staunch Google advocate such as myself. But I am concerned.

When I first discovered Google AdWords it was love at first sight. Advertising for the masses, highly targeted, priority on relevance. Sounded like my kind of environment. I have often distilled the AdWords creed as I held it down to something like this, “Getting quality products and services in front of those… Continue reading

What to do with an empty Forum?

Sing the above lyric to the tune of “what to do with a Drunken Sailor”, something like that.

Here’s the deal.
I have agreed to help energize the SEMpdx Support Forums. Energize and sculpt I should say. It is a virtual blank slate at this point, so the early users will have huge input into the formulation of guidelines, topics, accepted practices, etc.

SEMpdx is… Continue reading

There is a rule of blogging, a Primary Rule.

That rule is: Don’t stop Blogging. A related rule is that you should blog frequently and consistently. Obviously I am in gross violation of those rules. Guilty.

But I do plead mitigating circumstances. Because those primary rules of blogging have collided with a primary business principal of mine, which is clients first. As in obligations to existing clients, trump growth activities (such as… Continue reading

Appropriately enough, a concept has me in it’s thrall. A thought that has grown out of pondering the impact of the Internet on the age old art of persuasion. Such pondering has distilled down to this concept:

Tell a compelling truth to those that want to hear it.

Simple? You bet it is. But to fully embrace the inevitability of it, you have to shed years of Madison Avenue indoctrination, and understand… Continue reading