Google recently changed the language regarding conversions in the AdWords interface. While we formerly had conversions 1 per click, and conversions many per click - Now we have Converted Clicks and Conversions. So what's the difference between these two new conversion options, and how do they differ, if at all,…
Recently I was checking on an account and noticed a new conversion in the conversions tab, which neither we nor the client had created, and I could not edit in any way, or view any details of. That conversion is the new "Calls From Ads" conversion. (I have to give…
What is the difference between conversions 1 per click and many per click? Seems like a simple question right? So why can't you ever get a straight answer out of anyone who's supposed to "know"? The truth is that it all depends on circumstances. Often the "right" answers to AdWords…
Have you ever been lying in bed awake at night, unable to sleep because your mind is uncontrollably active, pondering the mysteries of the universe? Why are we here, are we alone, what is the meaning of life? Or, perhaps it's not the mysteries of the universe that occupy your…
A new feature was quietly added to AdWords recently, the ability to choose to optimize for many per click conversions when using CPA bidding. Previously you only had the option to use 1-per click conversion bidding for CPA campaigns. This is a fantastic improvement for conversion enhanced bidding campaigns. Unfortunately…
If you measure the effectiveness of your AdWords advertising by tracking conversions, max CPA bidding is well worth experimenting with. Here a just a few of the reasons why: 1. Increased conversions, and reduced cost per conversion. Unlike automated bidding to optimize for clicks, max CPA bidding focuses on achieving…
