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Archive for the AdWords for Small Business Category

AdWords Video Project for Small Business and Professionals

This AdWords Video Project for Small Business and Professionals will be more like a Mosaic bound by search than a String of Pearls with a beginning and end. The motive behind the project is to address the problem of scaling AdWords expertise to Small Business and Professionals. These early, brief, ultra-beta pieces are meant to give an overview to those interested in being case studies for the series. Where the videos go from here – which tiles in the mosaic are fleshed out first if you will – and how they are fleshed out, will largely be determined by early […]

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AdWords for Small Business and Professionals

The problem of scaling expert and professional AdWords services to smaller ad buys is ripe. Up until now most real AdWords thinkers have turned their back on the problem as “unprofitable”. Fractured Focus on Main Street The need has exploded as Mom and Pop Internet Cottage Industries, Oscar the Online Shopkeeper, Mac the Mechanic, Rita the Realtor, Pat the Alternative Health Practitioner, and Francis the Family Lawyer to name a few face ever fracturing technology and marketing options. They are bombarded by good “must do” ideas when it use to be all they had to worry about was what size […]

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