Google recently changed the language regarding conversions in the AdWords interface. While we formerly had conversions 1 per click, and conversions many per click – Now we have Converted Clicks and Conversions. So what’s the difference between these two new conversion options, and how do they differ, if at all, form the “old” conversions? Is this just a simple change to the language regarding conversions? First of all, let’s take a step back and come to terms with what the differences between these conversion columns used to be. Conversions 1-per click: This means if more than one conversion happens following […]
Read more →Recently I was checking on an account and noticed a new conversion in the conversions tab, which neither we nor the client had created, and I could not edit in any way, or view any details of. That conversion is the new “Calls From Ads” conversion. (I have to give a tip of the hat to Frederick Vallaeys of Top Tier Marketing for his Search Engine Land article “5 Conversion Tracking Tips For AdWords” (Oct 31, 2013). Optimizing for phone calls using calls from ads conversions was his #1 tip – Written days before calls from ads conversions even rolled out. […]
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