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AdWords / AdWords Call Extensions / Mobile devices / Tom Hale Jr

Analyzing The Tracked Mobile Calls Segment

How do you know how many phone calls you got from AdWords? By analyzing the tracked mobile calls segment. Here's how I went about that analysis: In the comments section of my last post on the new click type segment, someone asked me: "Do you have any data to show…

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December 12, 2012
AdWords / AdWords Strategy / Mobile devices / Tom Hale Jr

Three things to consider when targeting mobile devices.

With the continued increases in mobile device (smart phone) sales, it's more important now than ever to have a different strategy in place when targeting mobile devices. The approach to mobile advertising cannot simply be just to duplicate your PC/tablet campaigns, and assign different bids. Competition is ever increasing, as…

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December 7, 2012

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