Thomas Creek Concepts – AdWords Specialists

AdWords has evolved into a vast, complicated product. The low entry threshold has led to both fraud, and loss due to simple ignorance.

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Google AdWords Quality Score is a black box, wrapped in best practices. Google does not divulge a lot of specifics, but they do give guidelines. So take any pundit’s comments on Quality Score (including mine) for what they are, educated guesses at best.
Most in the know believe clickthrough rate is the most important of many [...]

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I am pleased to announce that I have been officially added to the AdWords Help Experts Team.
AdWords Help Experts is a team of Google AdWords Help Forum Top Contributors that have banded together to help people looking for practical assistance with AdWords.
I have been following the work of my fellow Top Contributors for the last [...]

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For most of my clients I fill the role of AdWords Manager as opposed to AdWords Consultant. But I can see that shifting some in 2009.
The role of consultant to those larger businesses that do their AdWords in-house is obvious.  They want the control of in-house management but realize that to get such staff trained [...]

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Recently I was voted onto the Advisory Board of SEMpdx.
SEMpdx is an organization based in Portland, Oregon whose mission is to inform and educate area businesses on the benefits of SEM to bottom line revenue.
I have dabbled in a few professional organizations but these folks without a doubt are my professional peeps. Not only are they [...]

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I have been asked to be one of four panelists for the inaugural SEMpdx PPC Hot Seat event.
The panel will evaluate several websites from a PPC point of view. My particular focus will be AdWords Quality Score.
SEMpdx Hot Seats are a great way to get professional Search Marketing perspectives on real individual websites. Whether you [...]

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Recently I was interviewed by Michael Thompson of Market Accelerators. Market Accelerators provide services dedicated to helping small business. Michael is also currently a Board Member of the Oregon Chapter of The American Marketing Association.
This eleven minute piece provides an overview of AdWords from my perspective: That of a Specialist serving Small Business.
Podcast – The [...]

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There is of course no such thing as a standard ideal relationship between AdWords service providers (like me) and AdWords consumers (like my clients). Each situation is so different that what may suit one sevice provider-client relationship may be disastrous for another.
But based on experience I have identified some characteristics that lead to success. Success [...]

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I posted the following as a reply in a SEMpdx Forum thread. Thought it was cogent enough to reprise here
This is in response to comments in the thread by Todd Mintz and related article, also by Todd.
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Todd I couldn’t agree more that ideally you would have a unique landing page for each exact [...]

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As per Scott Hendison – Search Commander, in a recent SEMpdx blog post.
“In my experience the content network is the fastest way possible to blow the largest amount of money in the shortest amount of time, while still getting the lowest amount of conversions. If somebody wants to show me any figures that say otherwise [...]

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