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Posts Tagged quality score

How To Improve Your Quality Score From 1 To 10

Shh… Don’t tell anybody, but I have found the secret to improving AdWords quality score. As a thank you for stopping by the website and taking a look, I’ll share it with you! So, what’s the big secret? The Quality Score Myth: I know you’ve heard it all before – Quality score is all there is to AdWords. If you don’t have a quality score of X then your advertising is not working. And, of course if you pay someone enough money they will “guarantee” you a quality score of 10 for every keyword in your account! Then your AdWords […]

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Has There Been an Update to AdWords Quality Score Algorithm?

I am not one to believe that quality score is all there is to life, let alone AdWords. I have made my opinions on the matter known before, but something peculiar has happened recently that gives me pause. For several accounts which I have kept AdWords quality score logs for specific keyword terms, recently many of those quality scores have dramatically improved, almost overnight. For example, with our AdWords account, I have kept a quality score log for the exact match keyword term ‘AdWords Specialist’ since January, 2012. From January through March, we were lucky to get a quality score […]

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The AdWords Search Term Report

What is the single most valuable and effective AdWords keyword research tool? You may think the keyword tool is all you will ever need. I would encourage you to think again. There is no single AdWords keyword research tool as effective as the Search Terms Report. Has the Google algorithm ever walked into your place of business, or purchased any of your products or services? No, of course not! The keyword tool will never be able to tell you as much about your customers, as the customers themselves can. It’s a common mistake many of us make when creating keyword […]

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Why is my Quality Score so low?

The short answer is – Who knows? I believe, the real question should be – Why is quality score of so much more concern to small business advertisers than the return on ad spend from your PPC marketing channels? I can’t help but lay the majority of blame at the feet of Google, and their apparent insistence that quality score is not only all their is to adwords, but that it’s all their is to life. Let me assure you, that is simply not true. Try this: Disable your quality score columns for every level of your account, and manage […]

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AdWords Quality Score

If you are new to AdWords, or trying to break through whatever AdWords ceiling you are currently butting your head against, I highly encourage you to treat Quality Score with the respect it deserves.  I believe Quality Score will become more and more important. Google continues to try and reward those that advertise in a way most relevant to the divined intent of the searcher. Here is what I see so often. AdWords Account Opened. Obvious Keywords Entered Bidding Strategy is Arbitrary due to lack of Conversion and/or Quality Score Strategy. Poorly Chosen Keywords, and  Ads result in low Clickthrough Rates […]

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Unintentional AdWords Evil

A bit of an exaggeration maybe, especially from a staunch Google advocate such as myself. But I am concerned. When I first discovered Google AdWords it was love at first sight. Advertising for the masses, highly targeted, priority on relevance. Sounded like my kind of environment. I have often distilled the AdWords creed as I held it down to something like this, “Getting quality products and services in front of those that want them via truthful and relevant advertising”. All fine and good, in theory. Here is the concern. I have a growing hunch that because the threshold for using […]

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