An AdWords account audit can mean different things depending on who is doing the auditing, and the size of the account to be audited. There are certainly more than ten items we will review when conducting an initial AdWords account audit. However, in the interest of clarifying our process, here is our “Top Ten” list. 1. Conversions What is the goal of your advertising? Have you already put a conversion strategy in place? Before we even begin the audit, we will discuss your advertising goals. The key to making your online advertising work for you, is being able to track, report, […]
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