About
Tom Hale - AdWords Specialist
I am a Google Qualified Professional Advertiser, a Yahoo! Search Marketing Ambassador, and was chosen to participate in the U.S. pilot of MSN adCenter.
Increasingly purchase research and decisions are being made online. Whether it be business to consumer, or business to business, your Target Market is using the Internet to find you and your competitors at an ever increasing rate.
The three major search engines, Google, Yahoo, and MSN account for approximately 95% of the Internet search activity in the U.S.
I am a specialist in Pay-per-Click advertising, using these Search Engines that dominate the flow of information between you and your Target Markets.
As a certified AdWords Qualified Professional and a Yahoo! Ambassador, I am experienced and tested in the use of these products that are revolutionizing the fields of advertising, marketing, and promotion.
Step into your marketing future. Hire an expert and get Results.
Recently I was interviewed by Michael Thompson of Market Accelerators. Market Accelerators provide services dedicated to helping small business. Michael is also currently a Board Member of the Oregon Chapter of The American Marketing Association.
This eleven minute piece provides an overview of AdWords from my perspective: That of a Specialist serving Small Business.
Podcast - The Power of AdWords for Small Business
Related and Popular Posts:
There is of course no such thing as a standard ideal relationship between AdWords service providers (like me) and AdWords consumers (like my clients). Each situation is so different that what may suit one sevice provider-client relationship may be disastrous for another.
But based on experience I have identified some characteristics that lead to success. Success being a long term client for me due to that client in turn having their… Continue reading
I posted the following as a reply in a SEMpdx Forum thread. Thought it was cogent enough to reprise here 
This is in response to comments in the thread by Todd Mintz and related article, also by Todd.
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Todd I couldn’t agree more that ideally you would have a unique landing page for each exact Keyword string. As behavioral targeting and the privacy wars heat up we may even… Continue reading