Recently I was interviewed by Michael Thompson of Market Accelerators. Market Accelerators provide services dedicated to helping small business. Michael is also currently a Board Member of the Oregon Chapter of The American Marketing Association. This eleven minute piece provides an overview of AdWords from my perspective: That of a…
There is of course no such thing as a standard ideal relationship between AdWords service providers (like me) and AdWords consumers (like my clients). Each situation is so different that what may suit one sevice provider-client relationship may be disastrous for another. But based on experience I have identified some…
I posted the following as a reply in a SEMpdx Forum thread. Thought it was cogent enough to reprise here ;-) This is in response to comments in the thread by Todd Mintz and related article, also by Todd. ---------------------------------------- Todd I couldn't agree more that ideally you would have…