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Why is there Still No Progressive Radio in Portland?

tomhalejr — Wed, 08 May 2013 22:45:23 +0000

How have things gone for Clear Channel in the months since they turned their back on progressive radio in Portland? Not so good, apparently…And yet, there is as much interest in progressive radio content as ever before here in Portland. So why don’t we have any progressive radio in Portland? Well, first of all I [...]

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Click To Call Only AdWords Enhanced Display Campaigns

tomhalejr — Tue, 09 Apr 2013 02:34:33 +0000

Click to call only for search campaigns is a thing of the past now with AdWords Enhanced Campaigns. However, due to the targeting options (as of this point) still available for enhanced display campaigns, you may still be able to create click to call only AdWords enhanced display campaigns. Here are some things you can [...]

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What I Really Learned Writing About AdWords Enhanced Campaigns

tomhalejr — Sun, 31 Mar 2013 01:52:57 +0000

As I have been writing about AdWords Enhanced Campaigns I have learned about a lot more than just the topic at hand. By using the tools of AdWords, analytics, and SEO plugins for Word Press (Yoast SEO Plugin), I have seen great improvements in the overall engagement with the website. Here is an outline of [...]

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Mobile Only AdWords Enhanced Display Campaigns

tomhalejr — Sun, 31 Mar 2013 01:43:39 +0000

As you probably know by now with AdWords Enhanced Campaigns there is no guaranteed way to create a mobile only (specifically call only) search campaign. However, for AdWords Enhanced Display Campaigns there are currently still some device segmentation options available. So the question is – Can you create a mobile only display campaign? First of [...]

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AdWords Enhanced Campaigns Month 1:

tomhalejr — Wed, 20 Mar 2013 01:32:07 +0000

Well it’s been about a month now since we first got access to enhanced campaigns. So, what have we learned in that time? Has Google relaxed it’s draconian anti-device segmentation position? Are call only, or mobile only campaigns somehow possible now – Has anyone come up with a surefire effective strategy for such campaigns? Nope. [...]

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Can You Create A Call Only Enhanced Campaign?

tomhalejr — Fri, 22 Feb 2013 23:35:36 +0000

Is it possible to create a Call Only Enhanced Campaign? No, but there are some steps you can take to try and mitigate PC clicks, and maximize phone calls. 1. First things first. You can bid up to 300% more for mobile devices. So when you create your campaign, set your adgroup bid at $.01 [...]

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AdWords Enhanced Campaigns Week 1

tomhalejr — Fri, 22 Feb 2013 20:55:51 +0000

Now that we have had AdWords enhanced campaigns for a week now, we have been able to learn – Not much… At least, not much more than was known for certain after day 1. There is still no way to create a mobile call only campaign. There have been several theories as to how to [...]

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While In Town For SearchFest 2013

Tom Hale — Thu, 21 Feb 2013 15:51:22 +0000

For those in town early for SearchFest 2013 or tonight’s SEMpdx Members only mixer – I have a SearchFest related insider tip. Recently Tom Jr brought a Google+ post to my attention from SEMpdx Board Member and SearchFest 2013 organizer Alan George concerning Portland Musician Pete Krebs. Pete is one of all too many Portland [...]

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How To Improve Your Quality Score From 1 To 10

tomhalejr — Mon, 18 Feb 2013 21:04:35 +0000

Shh… Don’t tell anybody, but I have found the secret to improving quality score. As a thank you for stopping by the website and taking a look, I’ll share it with you! So, what’s the big secret? That there is no secret! I know you’ve heard it all before – Quality score is all there [...]

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Enhanced AdWords Campaigns: Day 1

tomhalejr — Thu, 14 Feb 2013 00:05:54 +0000

Ugh… After the first day, and the first experiment with enhanced AdWords campaigns, I am not buying the sales pitch. There’s no other way to put it – Device segmentation is a thing of the past. Period. I can’t help but wonder, what are we going to lose next? What I just can’t figure out, [...]

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