Thomas Creek Concepts – AdWords Specialists

For most of my clients I fill the role of AdWords Manager as opposed to AdWords Consultant. But I can see that shifting some in 2009. The role of consultant to those larger businesses that do their AdWords in-house is obvious.  They want the control of in-house management but realize that to get such staff [...]

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Recently I was voted onto the Advisory Board of SEMpdx. SEMpdx is an organization based in Portland, Oregon whose mission is to inform and educate area businesses on the benefits of SEM to bottom line revenue. I have dabbled in a few professional organizations but these folks without a doubt are my professional peeps. Not only [...]

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I have been asked to be one of four panelists for the inaugural SEMpdx PPC Hot Seat event. The panel will evaluate several websites from a PPC point of view. My particular focus will be AdWords Quality Score. SEMpdx Hot Seats are a great way to get professional Search Marketing perspectives on real individual websites. [...]

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Recently I was interviewed by Michael Thompson of Market Accelerators. Market Accelerators provide services dedicated to helping small business. Michael is also currently a Board Member of the Oregon Chapter of The American Marketing Association. This eleven minute piece provides an overview of AdWords from my perspective: That of a Specialist serving Small Business. Podcast [...]

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There is of course no such thing as a standard ideal relationship between AdWords service providers (like me) and AdWords consumers (like my clients). Each situation is so different that what may suit one sevice provider-client relationship may be disastrous for another. But based on experience I have identified some characteristics that lead to success. [...]

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I posted the following as a reply in a SEMpdx Forum thread. Thought it was cogent enough to reprise here This is in response to comments in the thread by Todd Mintz and related article, also by Todd. —————————————- Todd I couldn’t agree more that ideally you would have a unique landing page for each [...]

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As per Scott Hendison – Search Commander, in a recent SEMpdx blog post. “In my experience the content network is the fastest way possible to blow the largest amount of money in the shortest amount of time, while still getting the lowest amount of conversions. If somebody wants to show me any figures that say [...]

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As I look towards 2008 I realize my business model needs adjusting, not much mind you. But in which direction is the question. PPC management/service/consulting business models vary, but seems to me they fall into variations of these three models. Flat Fee Per Hour Performance Here are basic pros/cons of these models from my perspective. [...]

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I’m kind of late with this post, especially when the event is reportedly already near a sellout! But as of this post there were still a few seats available. SEMpdx, Portland’s Search Marketing Professional Organization, is putting on an educational event next Tuesday, November 13th. I am happy to say I have been asked to [...]

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A bit of an exaggeration maybe, especially from a staunch Google advocate such as myself. But I am concerned. When I first discovered Google AdWords it was love at first sight. Advertising for the masses, highly targeted, priority on relevance. Sounded like my kind of environment. I have often distilled the AdWords creed as I [...]

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