Thomas Creek Concepts – AdWords Specialists

Since I first wrote about Click-to-Call only a year ago, my opinions on the matter have changed. As is often the case in life, the more you learn the more you question your previous assumptions. Since that time, it seems as though there may very well be more con’s than pro’s, when it comes to [...]

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There are many different types of marketing professionals, who specialize in many different fields. Some specialize in television, radio, print advertising, or digital marketing. Some don’t specialize in any one particular field and offer services through many different mediums. Some of those professionals are AdWords Certified Partners (as we are), and some of those certified [...]

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Before you consider opening an AdWords account, do yourself a favor – Learn as much as you can before you begin! The more prepared you are before you begin, the better the PPC experience, and AdWords results will be.  There are several resources which are well worth reviewing before you start using Google AdWords. The [...]

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You may be wondering – Does AdWords really work? In a word – YES! This is of course a bit of a loaded question. Perhaps the question you should be asking is: Can AdWords work for me? The answer is, as always – Well, that depends… First of all you have to have some kind [...]

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In the comments section of my last post on the new click type segment, someone asked me: “Do you have any data to show that this line does include actual “completed” phone calls on mobile and I shouldn’t trust the straight-up “mobile click-to-call” stats under segmenting a campaign?” Good question. First of all, I have [...]

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With the continued increases in mobile device (smart phone) sales, it’s more important now than ever to have a mobile strategy in place. The approach to mobile advertising cannot simply be just to duplicate your PC/tablet campaigns, and assign different bids. Competition is ever increasing, as well as mobile device users expectations. Here are three [...]

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Google recently came out with a new campaign type for the display network, mobile app targeted campaigns. With mobile device sales set to outpace PC sales by 2015, it’s important not to wait until it’s too late to get ahead of the mobile device curve. Before last Christmas tablet sales and usage were nothing compared [...]

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Aha! At last we can finally answer the question, why doesn’t the click type segment reported mobile click to call clicks match up to the dimensions tab reported received calls. It has been such an issue of confusion and frustration for so long, and we were all left to assume why these anomalies occurred. (My [...]

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AdWords Call Extensions are now eligible to be shown for mobile app ads. Since mobile apps are part of the Google Display Network, this marks the first time that phone calls can be generated from a display network targeted campaign. So make sure that any display campaigns opted into mobile devices have call extensions enabled. [...]

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I recently had a very interesting conversation with Tommy Sands of Philly Marketing Labs, (who is an AdWords Community Top Contributor), as to what does or does not constitute a violation of AdWords double serving ads policy. A user cited a specific example that I would like to expand upon here. To be clear, Tom [...]

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