Thomas Creek Concepts – AdWords Specialists

With the continued increases in mobile device (smart phone) sales, it’s more important now than ever to have a mobile strategy in place. The approach to mobile advertising cannot simply be just to duplicate your PC/tablet campaigns, and assign different bids. Competition is ever increasing, as well as mobile device users expectations. Here are three [...]

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Google recently came out with a new campaign type for the display network, mobile app targeted campaigns. With mobile device sales set to outpace PC sales by 2015, it’s important not to wait until it’s too late to get ahead of the mobile device curve. Before last Christmas tablet sales and usage were nothing compared [...]

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AdWords Call Extensions are now eligible to be shown for mobile app ads. Since mobile apps are part of the Google Display Network, this marks the first time that phone calls can be generated from a display network targeted campaign. So make sure that any display campaigns opted into mobile devices have call extensions enabled. [...]

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If you measure the effectiveness of your AdWords advertising by tracking conversions, max CPA bidding is well worth experimenting with. Here a just a few of the reasons why: 1. Increased conversions, and reduced cost per conversion. Unlike automated bidding to optimize for clicks, max CPA bidding focuses on achieving the end goal of your [...]

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How many stages are in the buying/purchase cycle – Three, seven, 975? You can make it as easy or as complicated as you want, but I like to think of the purchase funnel in four simple easy steps. 1. Awareness 2. Interest 3. Engagement 4. Conversion / Sale 1. Awareness: In terms of advertising, this [...]

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Contextual Targeting on the Google Display Network has always been a bit if a tricky business, especially if you use multiple targeting options for a single adgroup. The new display network tab makes it a bit easier to visualize your selected targeting methods, but which bid was used, or which targeting method generated the context [...]

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There are many possible reasons why this could happen, but let’s just focus on the simplest, easiest one to resolve, which also seems to be one of the most common. Do you have a privacy policy on your site? I’m not talking about a legal disclaimer that complies with the national laws of your country, [...]

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What is the single most valuable and effective AdWords keyword research tool? You may think the keyword tool is all you will ever need. I would encourage you to think again. There is no single AdWords keyword research tool as effective as the Search Terms Report. Has the Google algorithm ever walked into your place [...]

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Maybe you don’t know exactly which campaigns, adgroups, keywords, and ads generate the most phone calls, but…

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It takes time to build a new audience in a new language, but with all the tools at your disposal, it’s easier now than ever before.

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