Thomas Creek Concepts – AdWords Specialists

Shh… Don’t tell anybody, but I have found the secret to improving quality score. As a thank you for stopping by the website and taking a look, I’ll share it with you! So, what’s the big secret? That there is no secret! I know you’ve heard it all before – Quality score is all there [...]

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I am not one to believe that quality score is all there is to life, let alone AdWords. I have made my opinions on the matter known before, but something peculiar has happened recently that gives me pause. For several accounts which I have kept quality score logs for specific keyword terms, recently many of [...]

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The short answer is – Who knows? I believe, the real question should be – Why is quality score of so much more concern to small business advertisers than the return on ad spend from your PPC marketing channels? I can’t help but lay the majority of blame at the feet of Google, and their [...]

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Google AdWords Quality Score is a black box, wrapped in best practices. Google does not divulge a lot of specifics, but they do give guidelines. So take any pundit’s comments on Quality Score (including mine) for what they are, educated guesses at best. Most in the know believe clickthrough rate is the most important of [...]

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If you are new to AdWords, or trying to break through whatever AdWords ceiling you are currently butting your head against, I highly encourage you to treat Quality Score with the respect it deserves.  I believe Quality Score will become more and more important. Google continues to try and reward those that advertise in a way [...]

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