Thomas Creek Concepts – AdWords Specialists

Google AdWords Quality Score is a black box, wrapped in best practices. Google does not divulge a lot of specifics, but they do give guidelines. So take any pundit’s comments on Quality Score (including mine) for what they are, educated guesses at best.
Most in the know believe clickthrough rate is the most important of many [...]

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If you are new to AdWords, or trying to break through whatever AdWords ceiling you are currently butting your head against, I highly encourage you to treat Quality Score with the respect it deserves.
 I believe Quality Score will become more and more important. Google continues to try and reward those that advertise in a way most [...]

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