Thomas Creek Concepts – AdWords Specialists

Recently I have focused my primary reporting for clients into a simple shared spreadsheet that I call an “AdWords Value Formula”.
I work with small businesses for the most part, where owners, managers, and staff wear many hats. Simple reporting counts for a lot with such folks, because time is the limiting factor.
A simply calculated profit [...]

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I posted the following as a reply in a SEMpdx Forum thread. Thought it was cogent enough to reprise here
This is in response to comments in the thread by Todd Mintz and related article, also by Todd.
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Todd I couldn’t agree more that ideally you would have a unique landing page for each exact [...]

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As I look towards 2008 I realize my business model needs adjusting, not much mind you. But in which direction is the question.
PPC management/service/consulting business models vary, but seems to me they fall into variations of these three models.
Flat Fee
Per Hour
Performance
Here are basic pros/cons of these models from my perspective.
Flat Fee:
Pros – easy to understand, [...]

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This is a Business Blog, and my Business is AdWords. As well as other Internet Strategies, but primarily I am an AdWords Specialist. So it is most appropriate to post about my services, don’t you think? Good.
And it just so happens, I recently addressed some of the features of my practice in a recent Client [...]

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