I posted the following as a reply in a SEMpdx Forum thread. Thought it was cogent enough to reprise here
This is in response to comments in the thread by Todd Mintz and related article, also by Todd.
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Todd I couldn’t agree more that ideally you would have a unique landing page for each exact [...]
Entries Tagged as 'Adwords Basics'
What makes a good PPC Landing Page?
February 26th, 2008 · No Comments
Tags: Adwords · Adwords Basics · Adwords Strategy
What is the best business model for AdWords Management?
November 30th, 2007 · No Comments
As I look towards 2008 I realize my business model needs adjusting, not much mind you. But in which direction is the question.
PPC management/service/consulting business models vary, but seems to me they fall into variations of these three models.
Flat Fee
Per Hour
Performance
Here are basic pros/cons of these models from my perspective.
Flat Fee:
Pros - easy to understand, [...]
Tags: Adwords · Adwords Basics
AdWords Specialist?
February 8th, 2007 · No Comments
This is a Business Blog, and my Business is AdWords. As well as other Internet Strategies, but primarily I am an AdWords Specialist. So it is most appropriate to post about my services, don’t you think? Good.
And it just so happens, I recently addressed some of the features of my practice in a recent Client [...]
Tags: Adwords · Adwords Basics · Adwords Strategy
AdWords Quality Score - What beginners need to know.
January 12th, 2007 · No Comments
I was taking a whirl through Google Groups today to see if I could drop any pearls of humble wisdom on the perplexed and pondering over in the <a href=”http://groups.google.com/group/adwords-help?hl=en”>AdWords Help Groups</a>. Immediately I came across a couple of posts concerning increased minimum bids. That certainly isn’t surprising. Increased minimum bids/costs is a bugaboo for [...]
Tags: Adwords · Adwords Basics · Adwords Quality Score









