Thomas Creek Concepts – AdWords Specialists

Before you consider opening an AdWords account, do yourself a favor – Learn as much as you can before you begin! The more prepared you are before you begin, the better the PPC experience, and AdWords results will be.  There are several resources which are well worth reviewing before you start using Google AdWords. The [...]

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You may be wondering – Does AdWords really work? In a word – YES! This is of course a bit of a loaded question. Perhaps the question you should be asking is: Can AdWords work for me? The answer is, as always – Well, that depends… First of all you have to have some kind [...]

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I recently had a very interesting conversation with Tommy Sands of Philly Marketing Labs, (who is an AdWords Community Top Contributor), as to what does or does not constitute a violation of AdWords double serving ads policy. A user cited a specific example that I would like to expand upon here. To be clear, Tom [...]

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Contextual Targeting on the Google Display Network has always been a bit if a tricky business, especially if you use multiple targeting options for a single adgroup. The new display network tab makes it a bit easier to visualize your selected targeting methods, but which bid was used, or which targeting method generated the context [...]

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There are many possible reasons why this could happen, but let’s just focus on the simplest, easiest one to resolve, which also seems to be one of the most common. Do you have a privacy policy on your site? I’m not talking about a legal disclaimer that complies with the national laws of your country, [...]

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What is the single most valuable and effective AdWords keyword research tool? You may think the keyword tool is all you will ever need. I would encourage you to think again. There is no single AdWords keyword research tool as effective as the Search Terms Report. Has the Google algorithm ever walked into your place [...]

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The short answer is – Who knows? I believe, the real question should be – Why is quality score of so much more concern to small business advertisers than the return on ad spend from your PPC marketing channels? I can’t help but lay the majority of blame at the feet of Google, and their [...]

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You know advertising with AdWords can have a great benefit, but unlimited money is not a luxury many of us have.

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If it was not profitable for you to see a certain ad, for a a certain keyword, for the amount of money it costs to do so, in a certain area, would you still want to?

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AdWords is Google’s Pay Per Click advertising program. It allows you to display ads on the Google search engine results pages, and the Google Display Network.

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