If you already have the Google Analytics tracking code installed on your site, before you assume what works for AdWords will work for AdCenter, take a look at the organic Bing data. Google Analytics may no longer report organic search term queries for Google search, but it does for Bing! Comparing PPC results to organic [...]
Entries Tagged as 'AdCenter'
Importing AdWords campaigns to AdCenter? Not so fast…
May 23rd, 2012 · No Comments
Tags: AdCenter
What is the difference between AdWords and AdCenter?
February 29th, 2012 · 2 Comments
The combined Bing/Yahoo organic traffic is not even close to the Google traffic numbers, only 17%. The initial engagement metrics are a little better for Bing/Yahoo than Google, however the goal completion numbers present are far greater contrast.
