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Archive for the AdWords Strategy Category

What To Look For In An AdWords Certified Partner

What To Look For In An AdWords Certified Partner

The most important thing to look for in an AdWords certified partner is above all honesty. An honest professional will take the time to discuss your business, and your advertising goals. They should create comprehensive reports, communicate directly with clients, and always be flexible in their approach. Ultimately, “best practices” are what works best for you. Every client is different, with specific challenges and opportunities unique to their business. When considering hiring an agency or certified partner, here are some things you should always keep in mind: 1. What is your advertising goal? Every situation is different. Your ultimate advertising goal […]

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AdWords Call Reporting Metrics

AdWords Call Reporting Metrics

Now that we have had a week to look at the new calls from ads conversions data, what more have we learned? First of all, let’s take a look at some more call reporting metrics data (We like more data, right?), and see if we can now make sense out of the new calls from ads conversions. Update: There is a brand new official Google help document regarding AdWords call reporting metrics. It’s definitely worth a read! Call Reporting Metrics Data Calls From Ads Conversions: (For a little background – The phone call conversion duration is 60 seconds.) Click Type Segment: […]

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AdWords Geographic Targeting

AdWords Geographic Targeting

What is the best way to use AdWords geographic targeting, when you have multiple businesses in the same geographic area? If you are a regular reader you already know the answer – It depends! 🙂 The biggest factor being the nature of the business itself. Let’s take a look at a few examples, and examine some of the strategies that may be the “best” approach: Using AdWords geographic targeting with multiple offices in a metro region: Take Tom McAvity of Northwest Debt Relief Law Firm for example. He has office locations in Portland, Vancouver, Salem, and Seattle. On the surface, this […]

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How To Create A Simple AdWords Marketing Plan

How To Create A Simple AdWords Marketing Plan

It couldn’t be easier to create a simple AdWords marketing plan. Unfortunately, all too often we get bogged down in trying to use estimation tools to create a “perfect” account, before any campaign ever goes live. Doing your homework and trying to come up with some basis for advertising costs and overall exposure ain’t a bad thing. But… At TCC we know that in order to have success building your brand and growing your business through advertising, you have to remain fluid. So, in an attempt to try and create an easy AdWords marketing plan for our clients – Which […]

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AdWords Phone Calls

What You Need To Know About AdWords Phone Calls The AdWords phone calls column and received calls data for Google call forwarding call extensions has changed recently. Previously, any connected calls over 30 seconds were reported as received calls in the dimensions tab, and phone calls in the campaign and adgroup phone calls columns. During the month of August 2013, Google changed the criteria for reporting a call as received. Now any connected call of any duration is reported as a received call. So how do you determine how many quality leads you received from AdWords phone calls? Setup Phone […]

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Google Automatic Authorship For WordPress

Google Automatic Authorship For WordPress

Google announced automatic authorship attribution for WordPress sites (and a limited number of other beta platforms) today. This could be one of the biggest and best new things to come from Google since Call Metrics. However, it seems too good to be true. It has never been simple, or easy to sort out Google’s authorship attribution. Between author or publisher tagging and linking the whole thing has been quite a mess for some time. So, is it really that easy, and does it really work? Automatic Authorship Attribution From The Google+ Developers Blog “Starting today we’re integrating Google+ Sign-In with […]

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The AdWords Search Query Report

If you do not use the AdWords search query report on a daily basis, you don’t know what you’re missing. Literally, you have no idea. Remember, when it comes to AdWords unless you are using exact match only keywords, and opt out of matching to close variants in your campaign settings, without the AdWords search query report you can never know for sure what search term the user actually entered into the Google machine that triggered your ad to show. You may be thinking “But, my keywords are working, why should I care about the search query report?” Here’s three […]

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Optimize for Many Per Click Conversions

A new feature was quietly added to AdWords recently, the ability to choose to optimize for many per click conversions when using CPA bidding. Previously you only had the option to use 1-per click conversion bidding for CPA campaigns. This is a fantastic improvement for conversion enhanced bidding campaigns. Unfortunately Google has been pretty quiet about it. I on the other hand, am ecstatic to shout the praises of optimize for many per click conversions at the top of my lungs, from the highest mountain top. 🙂 Previously, if you had multiple conversion events you had to try and compare […]

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How To Improve Your Quality Score From 1 To 10

Shh… Don’t tell anybody, but I have found the secret to improving AdWords quality score. As a thank you for stopping by the website and taking a look, I’ll share it with you! So, what’s the big secret? The Quality Score Myth: I know you’ve heard it all before – Quality score is all there is to AdWords. If you don’t have a quality score of X then your advertising is not working. And, of course if you pay someone enough money they will “guarantee” you a quality score of 10 for every keyword in your account! Then your AdWords […]

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Three things to consider when targeting mobile devices.

With the continued increases in mobile device (smart phone) sales, it’s more important now than ever to have a different strategy in place when targeting mobile devices. The approach to mobile advertising cannot simply be just to duplicate your PC/tablet campaigns, and assign different bids. Competition is ever increasing, as well as mobile device users expectations. Here are three tips to improve the performance of your mobile device targeted campaigns: 1. The most important thing to remember (and a lesson I learned the hard way) is make sure you use mobile friendly pages, or mobile apps for your destination URL’s. […]

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