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Archive for the AdWords Call Extensions Category

Google Call Forwarding Call Extensions and Call Conversions

Google Call Forwarding Call Extensions and Call Conversions

Google Call forwarding call extensions and call conversions are one of the greatest innovations since the inception of AdWords. Previously the only way for a small business to track calls generated from online advertising was through expensive third party software. With the addition of free call forwarding numbers and call conversion tracking, Google created an opportunity for any small business to access this technology. However, understanding call forwarding call extensions and call conversions can be extremely confusing. Even the most experienced advertisers can have trouble finding the correct data sets to demonstrate call volume and quality to their clients. It’s no […]

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AdWords Call Reporting Metrics

AdWords Call Reporting Metrics

Now that we have had a week to look at the new calls from ads conversions data, what more have we learned? First of all, let’s take a look at some more call reporting metrics data (We like more data, right?), and see if we can now make sense out of the new calls from ads conversions. Update: There is a brand new official Google help document regarding AdWords call reporting metrics. It’s definitely worth a read! Call Reporting Metrics Data Calls From Ads Conversions: (For a little background – The phone call conversion duration is 60 seconds.) Click Type Segment: […]

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Calls From Ads Conversion

Calls From Ads Conversion

Recently I was checking on an account and noticed a new conversion in the conversions tab, which neither we nor the client had created, and I could not edit in any way, or view any details of. That conversion is the new “Calls From Ads” conversion. (I have to give a tip of the hat to Frederick Vallaeys of Top Tier Marketing for his Search Engine Land article “5 Conversion Tracking Tips For AdWords” (Oct 31, 2013). Optimizing for phone calls using calls from ads conversions was his #1 tip – Written days before calls from ads conversions even rolled out. […]

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AdWords Phone Calls

What You Need To Know About AdWords Phone Calls The AdWords phone calls column and received calls data for Google call forwarding call extensions has changed recently. Previously, any connected calls over 30 seconds were reported as received calls in the dimensions tab, and phone calls in the campaign and adgroup phone calls columns. During the month of August 2013, Google changed the criteria for reporting a call as received. Now any connected call of any duration is reported as a received call. So how do you determine how many quality leads you received from AdWords phone calls? Setup Phone […]

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Problems With Google Forwarding Numbers?

Have you been having problems lately accruing phone impressions for Google forwarding numbers call extensions? Worse yet, have you lost Google forwarding numbers phone impressions from adgroups which had previously accrued phone impressions, and generated phone calls? Let’s look at a couple of examples. Here are some phone impression stats for the first eleven days of July, from four adgroups in a single campaign:     Here are those same adgroups in the same order for the previous 30 days:   All the adgroups are over the minimum click threshold, yet for some reason phone impressions for Google forwarding numbers […]

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Mobile Preference For Call Extensions

If you are using call extensions with AdWords Enhanced campaigns, you may want to think twice about selecting the mobile preference for call extensions. When you select the mobile device preference for any ad extensions, those extensions will only show on mobile devices. You will not accrue any PC impressions for those extensions. If you are using Google voice call extensions, take a look at your campaign click type segment splits. Do you receive manually dialed phone calls? Why risk losing those manually dialed calls by selecting this preference? The possible “benefit” of selecting a mobile preference for call extensions […]

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Click To Call Only AdWords Enhanced Display Campaigns

Click to call only for search campaigns is a thing of the past now with AdWords Enhanced Campaigns. However, due to the targeting options (as of this point) still available for enhanced display campaigns, you may still be able to create click to call only AdWords enhanced display campaigns. Here are some things you can try, if you are interested in running your own experiment: First of all, follow these instructions to create a mobile app targeted campaign. Call extensions are eligible to show with display ads on mobile apps only. So if creating  click to call only AdWords enhanced […]

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Can You Create A Call Only Enhanced Campaign?

Is it possible to create a Call Only Enhanced Campaign? No, but there are some steps you can take to try and mitigate PC clicks, and maximize phone calls. 1. First things first. You can bid up to 300% more for mobile devices. So when you create your campaign, set your adgroup bid at $.01 just to get the campaign built. Then raise your mobile bid adjustment +300%. 2. Now if you have an ad schedule (is there someone available to answer the phone 24/7?), set your ad schedule. Note: You can raise your bids by 900% for ad scheduling, […]

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Creating a Call Only AdWords Campaign

Since I first wrote about Click-to-Call only a year ago, my opinions on the matter have changed. As is often the case in life, the more you learn the more you question your previous assumptions. Since that time, it seems as though there may very well be more con’s than pro’s, when it comes to trying to create a call only campaign. This may be an option that you still want to experiment with, but as you do – Keep these things in mind: What are the Pro’s and Con’s of creating a call only AdWords campaign? More Phone Calls […]

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Analyzing The Tracked Mobile Calls Segment

How do you know how many phone calls you got from AdWords? By analyzing the tracked mobile calls segment. Here’s how I went about that analysis: In the comments section of my last post on the new click type segment, someone asked me: “Do you have any data to show that this line does include actual “completed” phone calls on mobile and I shouldn’t trust the straight-up “mobile click-to-call” stats under segmenting a campaign?” Good question. First of all, I have never trusted that the mobile click to call clicks were any kind of an accurate representation of completed mobile […]

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