503.946.8109

Archive for the AdWords Basics Category

AdWords Expanded Text Ads

AdWords Expanded Text Ads

Expanded Text Ads is the biggest game changer to AdWords since the program rolled out. Other updates have forced changes over the years, but many of those updates have been rolled back over time. When it comes to expanded text ads, the change is so big, there is no going back. Like it or not, ETA’s are here to stay. Before you make the transition from standard text ads, there are a few things you should know. What’s Changed? Two headlines instead of one Not only has the number of prominently displayed headlines doubled, the character limits of each headline have […]

Read more

What is an AdWords Campaign?

Google AdWords is Google’s online advertising program that allows you to place ads on the Google search and Display networks. Each advertiser creates, and owns their own AdWords Account. There are several levels to each AdWords account, an AdWords campaign is the “top level” of your AdWords Account. Account Campaign Adgroups Targeting and Ads AdWords Account: The account level is where you take care of the business end of things. Billing, currency, time zone, and account access are all set at the account level. There are several different levels of account access, depending on your needs. At the administrative level you have complete […]

Read more

What To Look For In An AdWords Certified Partner

What To Look For In An AdWords Certified Partner

The most important thing to look for in an AdWords certified partner is above all honesty. An honest professional will take the time to discuss your business, and your advertising goals. They should create comprehensive reports, communicate directly with clients, and always be flexible in their approach. Ultimately, “best practices” are what works best for you. Every client is different, with specific challenges and opportunities unique to their business. When considering hiring an agency or certified partner, here are some things you should always keep in mind: 1. What is your advertising goal? Every situation is different. Your ultimate advertising goal […]

Read more

What’s the difference between Converted Clicks and Conversions?

What's the difference between Converted Clicks and Conversions?

Google recently changed the language regarding conversions in the AdWords interface. While we formerly had conversions 1 per click, and conversions many per click – Now we have Converted Clicks and Conversions. So what’s the difference between these two new conversion options, and how do they differ, if at all, form the “old” conversions? Is this just a simple change to the language regarding conversions? First of all, let’s take a step back and come to terms with what the differences between these conversion columns used to be. Conversions 1-per click: This means if more than one conversion happens following […]

Read more

Understanding Your Google Analytics Account

Understanding Your Google Analytics Account

As AdWords specialists, one of our most effective tools to help achieve client success is Google analytics. For our clients who have both a Google analytics and a Google AdWords account, and are looking for someone to help them with each, learning how to provide access to us in the first place has become more challenging than ever. It used to be so simple you could explain it over the phone. Now, you really do need a step by step guide. 🙂 Because Google analytics has changed so drastically over the last few months, let’s start with some basics first. […]

Read more

How to link an existing AdWords account to a MCC

How to link an existing AdWords account to a MCC

As AdWords account managers we have several client accounts we have to access every day. Having a unique Google account for each and every account is in no way practical. So, AdWords account managers use a My Client Center to allow access to all of our clients with only one Google account. Read on to learn how to link an existing AdWords account to a MCC (My Client Center). How to link an existing AdWords account to a MCC: 1. Provide your account manager your 10 digit account number. That being said – NEVER give anyone your AdWords account number… […]

Read more

AdWords Geographic Targeting

AdWords Geographic Targeting

What is the best way to use AdWords geographic targeting, when you have multiple businesses in the same geographic area? If you are a regular reader you already know the answer – It depends! 🙂 The biggest factor being the nature of the business itself. Let’s take a look at a few examples, and examine some of the strategies that may be the “best” approach: Using AdWords geographic targeting with multiple offices in a metro region: Take Tom McAvity of Northwest Debt Relief Law Firm for example. He has office locations in Portland, Vancouver, Salem, and Seattle. On the surface, this […]

Read more

How To Create A Simple AdWords Marketing Plan

How To Create A Simple AdWords Marketing Plan

It couldn’t be easier to create a simple AdWords marketing plan. Unfortunately, all too often we get bogged down in trying to use estimation tools to create a “perfect” account, before any campaign ever goes live. Doing your homework and trying to come up with some basis for advertising costs and overall exposure ain’t a bad thing. But… At TCC we know that in order to have success building your brand and growing your business through advertising, you have to remain fluid. So, in an attempt to try and create an easy AdWords marketing plan for our clients – Which […]

Read more

Creating DSA Campaigns – A Step By Step Guide

Creating DSA Campaigns - A Step By Step Guide

When Google first came out with DSA (Dynamic Search Ads) campaigns, the setup left much to be desired. Perhaps you, like me, initially thought that DSA campaigns was yet another example of “just because you can, doesn’t mean it’s worth the costs in time and effort”. Fortunately for us, our hesitation has paid off! Now, not only could DSA campaigns not be easier to create, the resulting performance may very well re-define AdWords and search marketing as we know it! Here is an illustrated step by step guide to creating DSA campaigns: Creating DSA Campaigns Step 1: Create a new […]

Read more

The AdWords Search Query Report

If you do not use the AdWords search query report on a daily basis, you don’t know what you’re missing. Literally, you have no idea. Remember, when it comes to AdWords unless you are using exact match only keywords, and opt out of matching to close variants in your campaign settings, without the AdWords search query report you can never know for sure what search term the user actually entered into the Google machine that triggered your ad to show. You may be thinking “But, my keywords are working, why should I care about the search query report?” Here’s three […]

Read more