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Archive for the AdWords Category

AdWords Expanded Text Ads

AdWords Expanded Text Ads

Expanded Text Ads is the biggest game changer to AdWords since the program rolled out. Other updates have forced changes over the years, but many of those updates have been rolled back over time. When it comes to expanded text ads, the change is so big, there is no going back. Like it or not, ETA’s are here to stay. Before you make the transition from standard text ads, there are a few things you should know. What’s Changed? Two headlines instead of one Not only has the number of prominently displayed headlines doubled, the character limits of each headline have […]

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Device Bid Adjustments Return To AdWords

Device Bid Adjustments Return To AdWords

Device bid adjustments are once again available for all AdWords campaigns! Ever since Google removed device bid adjustments advertisers have been forced to treat all devices as if they were equal. Smart advertisers know this is not the case. What does the return of device bid adjustments mean for AdWords advertisers? Not all devices work for all businesses. Some businesses may not be able to conduct transactions on all devices. For advertisers in the printing industry especially, device targeting is a necessity. If your products require design before a customer can make a purchase, not all devices are capable of rendering those […]

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Why AdWords is more than just paid search

Why AdWords is more than just paid search

Have you ever been contacted by an advertising agency trying to sell you “Paid Search” as part of an advertising package? If so, then they have undoubtedly tried to sell you on several other products as well. In an attempt to convince you that Google AdWords cannot provide you with the reach of these other platforms. What they won’t tell you is that these other platforms charge you huge sums of money just to “buy in”, and do NOT provide you with the same information that you would get from AdWords. So why would they sell you on an inferior […]

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What is an AdWords Campaign?

Google AdWords is Google’s online advertising program that allows you to place ads on the Google search and Display networks. Each advertiser creates, and owns their own AdWords Account. There are several levels to each AdWords account, an AdWords campaign is the “top level” of your AdWords Account. Account Campaign Adgroups Targeting and Ads AdWords Account: The account level is where you take care of the business end of things. Billing, currency, time zone, and account access are all set at the account level. There are several different levels of account access, depending on your needs. At the administrative level you have complete […]

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Google Call Forwarding Call Extensions and Call Conversions

Google Call Forwarding Call Extensions and Call Conversions

Google Call forwarding call extensions and call conversions are one of the greatest innovations since the inception of AdWords. Previously the only way for a small business to track calls generated from online advertising was through expensive third party software. With the addition of free call forwarding numbers and call conversion tracking, Google created an opportunity for any small business to access this technology. However, understanding call forwarding call extensions and call conversions can be extremely confusing. Even the most experienced advertisers can have trouble finding the correct data sets to demonstrate call volume and quality to their clients. It’s no […]

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What To Look For In An AdWords Certified Partner

What To Look For In An AdWords Certified Partner

The most important thing to look for in an AdWords certified partner is above all honesty. An honest professional will take the time to discuss your business, and your advertising goals. They should create comprehensive reports, communicate directly with clients, and always be flexible in their approach. Ultimately, “best practices” are what works best for you. Every client is different, with specific challenges and opportunities unique to their business. When considering hiring an agency or certified partner, here are some things you should always keep in mind: 1. What is your advertising goal? Every situation is different. Your ultimate advertising goal […]

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How To Create A Dropbox Account

How To Create A Dropbox Account

You’ve heard about the cloud based file sharing program Dropbox already. So how do you install it and begin sharing your photos and videos with friends, family members, and colleagues? It’s simple, just follow these steps! Sign Up For Dropbox: Go the the Dropbox homepage and sign in to create your account. You don’t need a credit card, it’s free to sign up. As soon as you sign up you will be taken to this screen, and presented with a special offer: At this point, the incentive to follow through with the special offer is not so much the offer itself – […]

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Our 10 Step AdWords Account Audit Process

Our 10 Step AdWords Account Audit Process

An AdWords account audit can mean different things depending on who is doing the auditing, and the size of the account to be audited. There are certainly more than ten items we will review when conducting an initial AdWords account audit. However, in the interest of clarifying our process, here is our “Top Ten” list. 1. Conversions What is the goal of your advertising? Have you already put a conversion strategy in place? Before we even begin the audit, we will discuss your advertising goals. The key to making your online advertising work for you, is being able to track, report, […]

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What’s the difference between Converted Clicks and Conversions?

What's the difference between Converted Clicks and Conversions?

Google recently changed the language regarding conversions in the AdWords interface. While we formerly had conversions 1 per click, and conversions many per click – Now we have Converted Clicks and Conversions. So what’s the difference between these two new conversion options, and how do they differ, if at all, form the “old” conversions? Is this just a simple change to the language regarding conversions? First of all, let’s take a step back and come to terms with what the differences between these conversion columns used to be. Conversions 1-per click: This means if more than one conversion happens following […]

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Understanding Your Google Analytics Account

Understanding Your Google Analytics Account

As AdWords specialists, one of our most effective tools to help achieve client success is Google analytics. For our clients who have both a Google analytics and a Google AdWords account, and are looking for someone to help them with each, learning how to provide access to us in the first place has become more challenging than ever. It used to be so simple you could explain it over the phone. Now, you really do need a step by step guide. 🙂 Because Google analytics has changed so drastically over the last few months, let’s start with some basics first. […]

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