Here are some comments on comments.

-Speaking: Absolutely would be a logical next step, but “Time Management” is a theme here, for me and the target market. So as a priority I am putting website content (video) ahead of speaking. If I can do both fine, but too many good ideas, not enough time, is another facet of the problem faced by me and other small business and professionals.

-Hype: Too much hype, not enough specific solutions to particular situations is another facet of the “fractured focus” problem. It may go against traditional marketing sensibilities, but less “hype” can be “unique sizzle”. Another way to put it is that if everyone else is shouting to the masses, then try whispering to individuals.

-Ovations do not pay rent: Not directly, but monetization tends to become clear these days if you indeed have a properly priced solution to a problem. Build the better mousetrap first, then monetize around that solution. Kind of like Google

-T

I’m not sure if I’m barking up the right tree here or not, or even whether I’ve had enough time to digest all you’ve said to be able to have a more intelligent comment, but that said I’ll take a stab here:

If your intent is to capitalize on the Main Street business person’s desire for AdWords help instead of going after the Fortune 500 crowed, I can’t help but wonder if you should go ahead and speak to local organizations and associations that consist of business owners, in addition to continuing with building up your video series.

In that way, they could feed each other: you could tell groups to go view your videos and invite video viewers to bring you in to speak inside of their organization.

For better or for worse, it’s the sizzle and not the steak that gets attention, so it would seem that some “hype” is in line just to grab attention in this Twitter-fied, A.D.D., been-there-done-that-seen-it-all culture we’re immersed in, but once you’ve got their attention, you can lead that where you want it to go.

You could then educate them, embed a video or two in your PowerPoint, and with your level of expertise it’ll be quickly apparent that you’re indeed an expert in your field.

My brain is stuck in lead generation and lead conversion mode, so I also think of Education Marketing as generating and converting leads, since standing ovations and pats on the back don’t pay the rent.

If I’ve gone complete off course here, feel free to steer me back in the right direction!

Best,
David

There is NOTHING WRONG with call centers and flat fees in themselves, as long as the integrity and transparency is there.

The cold call model though is fighting a very uphill battle seems to me.

1 – Since that is the favorite model of scammers, there is some “quack like a duck” that has to be dealt with.

2 – My own personal experience from my days in financial service is that it is brutal on the callers, and it is the most ineffective form of broadcasting. Because not only is the targeting loose, but the nuisance factor adds a very negative dynamic.

3 – When I get a Search Marketing cold call, the caller is in for a bad experience – even though I know they may be well intended and just trying to make a buck in a tough economy. I give them some career advice.

My subjective take.

-T

NetBiz.com is a company that uses a large sales staff, and we have clients that range from the very small mom & pop to companies with ad budgets well into six figures. The issue of how to best help small business is on our minds constantly.

I really like the video idea and think it bears further exploration and detailing. Adwords PI is also a great idea. It looks like there is finally a lot of innovation around small business Adwords usage.