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Archive for the Bing Ads Basics Category

How to create a Bing Ads account

How to create a Bing Ads account

Here at Thomas Creek Concepts our goal is to profitably manage our clients Pay Per Click advertising campaigns, and help them grow their businesses over time. Although we are AdWords specialists, the return from Bing Ads advertising continues to improve. No longer is Bing advertising a luxury for those larger companies with international multi-media marketing campaigns. So how do you start advertising with Bing? First of all, you have to create a Bing Ads account. The purpose of this article is to show how to create a Bing Ads account, for existing clients looking to expand their online advertising. Rather […]

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Bing Ads Conversion Tracking

Bing Ads Conversion Tracking

If you already have a Google Analytics account, why use Bing Ads conversion tracking? To track conversions directly in the Bing Ads interface of course! Since we are AdWords specialists by trade, most of our experience is from that perspective. Bing Ads conversion tracking code is a bit different from AdWords conversion tracking code though. The biggest difference is that the Bing Ads code also functions as a Bing website Analytics tracking code… Sort of. Don’t expect anything like a Google Analytics program. All the Bing Analytics data is in the form of .csv, .tsv, or Excel reports, and you can […]

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Importing AdWords campaigns to AdCenter? Not so fast…

If you already have the Google Analytics tracking code installed on your site, before you assume what works for AdWords will work for AdCenter, take a look at the organic Bing data. Google Analytics may no longer report organic search term queries for Google search, but it does for Bing! Comparing PPC results to organic results is never an apples to apples comparison, but what is the most effective way to build a highly targeted PPC advertising campaign? Copying one campaign that worked with another set of variables, or doing the math to figure out the new equation? The interfaces […]

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What is the difference between AdWords and AdCenter?

The combined Bing/Yahoo organic traffic is not even close to the Google traffic numbers, only 17%. The initial engagement metrics are a little better for Bing/Yahoo than Google, however the goal completion numbers present are far greater contrast.

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